B2B Product Marketing & Content Specialist (Hybrid)

The Fountain Group; Lincolnshire (IL); Hybrid; USD 114,616,000 - 136,382,000; Full time

Job summary

The Fountain Group is seeking a B2B Product Marketing / Content Marketing Specialist for a prominent client. Hybrid in Lincolnshire, IL, 6-month contract with potential extensions.

You’ll collaborate with Global Product Marketing to develop go-to-market plans and create compelling product content. You will support positioning, messaging, and content across portfolios, drive launch activities, maintain product pages and marketing assets, and measure ROI to guide decisions.

Qualifications

• 2-5+ years of experience in Product Marketing, Content Marketing, GTM (Go-to-Market), or related B2B marketing roles.
• Experience supporting product launches, go-to-market plans, and commercialization strategies.
• Strong product positioning, messaging, and value proposition development skills.
• Hands-on experience creating content aligned to the buyer journey.
• Experience developing sales enablement materials, product content, web content, and marketing assets.

Responsibilities

• Develop and execute go-to-market strategies for hardware and software products across Zebra’s Asset Visibility portfolios.
• Partner with Portfolio Marketers and Business Units to become the marketing subject matter expert for net new products and enhancements to existing offerings.
• Support the creation of product messaging, value propositions, and content strategies aligned with key use cases to support marketing initiatives.
• Collaborate with internal teams and external agencies to develop marketing assets while ensuring projects remain on schedule and within budget allocation.
• Product launch planning and activation activities in coordination with: Global Product Marketing, Regional Marketing, Digital/Web Teams, Vertical Marketing Teams, Public Relations, & Social and Communications Teams.
• Support Portfolio marketing with the maintenance of product pages on Zebra.com.
• Manage and update product content within Zebra's internal sales enablement and channel partner portals.
• Drive the development of product and industry application imagery, partnering with regional and vertical marketing teams, when possible, to leverage existing assets.
• Manage marketing assets within the company's digital asset management system.
• Support other Content Marketing Specialists and business units as needed.
• Monitor content performance and ROI metrics to guide future marketing decisions.
• Provide regular status updates to Global Lead, Product Content Strategy, and Senior Director of Global Product Marketing.
• Ensure alignment with global product content, product marketing, and brand teams regarding processes, standards, and brand consistency.

Skills

Product marketing

Content marketing

GTM strategy

B2B marketing

Messaging

Value propositions

Content creation

Sales enablement

Marketing assets

Content strategy

Job description

The Fountain Group is seeking a B2B Product Marketing / Content Marketing Specialist for a prominent client. Hybrid in Lincolnshire, IL, 6-month contract with potential extensions.

You’ll collaborate with Global Product Marketing to develop go-to-market plans and create compelling product content. You will support positioning, messaging, and content across portfolios, drive launch activities, maintain product pages and marketing assets, and measure ROI to guide decisions.