Brand & Growth Marketing Leader

Financialnarrative; Washington (Washington County); On-site; Full time

Job description

Lincoln Investment recognized as one of Philadelphia's Top Workplaces for fifteen years, is an independent broker dealer and registered investment advisor that offers brokerage, investment advisory and other financial services. Lincoln has over 1,000 financial advisors nationwide and we serve over 350,000 clients representing over $36 billion in assets. We are a majority family-owned financial services firm that regards our employees as integral players in our continuous growth. Lincoln Investment's success is built upon our dedication to helping people retire well and promoting a work environment that fosters success. Our financial strength and profitability are natural results of "helping people, having fun, and enjoying success." Lincoln Investment offers a competitive compensation and benefits package. Our Home Office is conveniently located in Fort Washington, PA, just outside of Philadelphia.

Basic Function : The Senior Vice President (SVP), Marketing is responsible for leading the strategic direction, development, and execution of all public relations, marketing, branding, and advisor engagement initiatives across the firm and is responsible for corporate communications strategy, to strengthen the firm’s market presence, support advisor recruiting and retention, and enhance the overall client and advisor experience. The SVP, Marketing will drive brand growth, advisor engagement, client acquisition support, and reputation management while ensuring adherence to compliance‑defined procedures and all applicable FINRA, SEC, and regulatory requirements.

Key Responsibilities

• Strategic Leadership
• Develop and execute the firm’s enterprise‑wide marketing strategy aligned with business growth objectives.
• Lead brand positioning and reputation management across Broker/Dealer and RIA channels.
• Identify opportunities to elevate the firm’s brand, market differentiation, and competitive positioning.
• Serve as a strategic advisor to executive leadership on communications, messaging, and public relations.
• Marketing & Brand Management
• Oversee corporate branding, digital presence, website strategy, social media, advertising, and thought leadership initiatives.
• Drive advisor‑facing marketing programs that support practice growth, client acquisition, and advisor engagement.
• Manage campaign strategy for recruiting, retention, and advisor development initiatives.
• Ensure consistency of brand standards across all internal and external communications.
• Advisor Engagement
• Partner with field leadership to create scalable marketing solutions for financial advisors.
• Support advisor recruiting, onboarding, and practice management through marketing and communications resources.
• Enhance advisor adoption of firm platforms, products, services, tools, and growth programs.
• Leadership & Team Development
• Lead, mentor, and develop a high‑performing marketing team.
• Manage relationships, vendors, consultants, and marketing technology platforms.
• Establish KPIs, performance metrics, and reporting to measure effectiveness and ROI.

Qualifications

• Required
• Bachelor's degree in Marketing, Communications, Business, Finance, or related field preferred
• 10+ years of leadership experience in marketing and communications
• Significant experience within financial services, preferably Broker/Dealer, Wealth Management, RIA, or Asset Management
• Deep understanding of FINRA, SEC, and regulatory marketing requirements
• Proven experience leading brand strategy, corporate communications, and advisor engagement initiatives
• Strong executive presence with exceptional written and verbal communication skills
• Demonstrated ability to lead cross‑functional enterprise initiatives
• Preferred
• Experience supporting independent advisor platforms
• Experience with advisor recruiting and transition marketing
• Knowledge of wealth management technology and advisor practice management tools

Core Competencies

• Strategic Thinking
• Brand Transformation
• Corporate Communications
• Regulatory Compliance
• Change Management
• Cross‑Functional Collaboration
• Talent Development
• Crisis Communications
• Data‑Driven Decision Making

Physical/Other Requirements

• May sit at work station for extended periods of time; may view computer screen for extended periods of time. Periods of fast pace are normal, particularly when working to meet deadlines.

Lincoln Investment is an equal opportunity employer. Lincoln Investment prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Lincoln Investment conforms to the spirit as well as to the letter of all applicable laws and regulations.