Remote PR & Communications Manager - B2B Tech & Enterprise

Directive; United States; Remote; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability insurance

Life insurance

Job summary

Directive is the leading marketing agency for B2B. We’re seeking a hands-on PR & Communications Manager to lead day-to-day delivery across earned media, media relations, and thought leadership for a portfolio of B2B client accounts, reporting to Head of PR & Communications.

You will craft strategic plans, build media relationships, support executive positioning, and collaborate with cross-functional teams to drive measurable outcomes like share of voice and pipeline influence, with

Qualifications

• 4–7 years of experience in PR and communications.
• Agency experience required; B2B or B2B tech experience strongly preferred.
• Demonstrated track record of earning meaningful media coverage.
• Strong media relationships and the ability to build new ones quickly.
• Hands‑on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
• Ability to translate complex B2B narratives into sharp, compelling pitches
• Willingness to travel to visit clients on an as-needed basis
• Bachelor’s degree in public relations or communications preferred

Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients’ ICPs
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP‑aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross‑functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

Skills

Strong written and verbalcommunication

Agency experience

B2B or B2B tech experience

Media relations

Executive thought leadership programs

Travel to visit clients

Storytelling and pitches

Interest in AI tools for research

Education

Bachelor’s degree in public relations or communications

Job description

Directive is the leading marketing agency for B2B. We’re seeking a hands-on PR & Communications Manager to lead day-to-day delivery across earned media, media relations, and thought leadership for a portfolio of B2B client accounts, reporting to Head of PR & Communications.

You will craft strategic plans, build media relationships, support executive positioning, and collaborate with cross-functional teams to drive measurable outcomes like share of voice and pipeline influence, with