B2B Paid Social Lead—Full-Funnel Strategy

Wpromote; United States; Remote; USD 74,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Flexible schedules

Work from anywhere

401(k) matching

Medical, Dental, Vision

Pet Insurance

Short Term Disability

Annual Class Pass credits

Job summary

Wpromote is seeking a Manager, Paid Social B2B to develop and execute data-driven social strategies that drive pipeline for enterprise and mid-market clients. You’ll translate complex buyer journeys into effective full-funnel campaigns across LinkedIn, Meta, and emerging platforms.

You’ll work with Directors and cross-functional partners to optimize campaigns for business outcomes, leveraging ABM tactics, CRM lists, and analytics.

Qualifications

• 2–3+ years of paid social advertising, B2B, SaaS, or lead gen.
• Experience executing full-funnel B2B social campaigns to support pipeline and leads.
• Strong hands-on expertise in LinkedIn Ads and Meta with ABM & CRM targeting.
• Working knowledge of B2B analytics and martech ecosystems (GA, Salesforce, HubSpot).
• Understanding of B2B creative strategy, testing, and messaging for professional audiences.
• Experience with social management/automation tools (Smartly, Ads Manager).
• Excellent communication to translate performance insights to internal teams and clients.
• Bachelor’s degree in Marketing, Business, Analytics, or related field.

Responsibilities

• Lead day-to-day social strategy development for B2B clients.
• Translate B2B buyer journeys into tactical, data-informed campaigns.
• Execute and optimize multi-stage funnel strategies across platforms.
• Partner with analytics, paid search, and programmatic teams for integrated programs.
• Support measurement and reporting linking paid social to leads and pipeline.
• Assist with new business research, POVs, and pitches.
• Prepare client-facing performance recaps and translate results into business actions.
• Stay current on platform updates and test new features.

Skills

Paid social

B2B marketing

SaaS

Lead generation

Data-driven

LinkedIn Ads

Meta ads

ABM

CRM retargeting

Analytics

Education

Bachelor’s degree in Marketing

Tools

LinkedIn Ads

Meta Ads Manager

Smartly

Google Ads Manager

Salesforce

HubSpot

6sense

Job description

Wpromote is seeking a Manager, Paid Social B2B to develop and execute data-driven social strategies that drive pipeline for enterprise and mid-market clients. You’ll translate complex buyer journeys into effective full-funnel campaigns across LinkedIn, Meta, and emerging platforms.

You’ll work with Directors and cross-functional partners to optimize campaigns for business outcomes, leveraging ABM tactics, CRM lists, and analytics.