B2B Paid Media Strategist — Remote

Blacksmith Agency LLC; Detroit (MI); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC, an AI-first digital agency, seeks a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps and the narrative during client calls.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize campaigns, ensure accurate measurement with GA4 and pixels, and contribute to long-term relationships through retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients across Google, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency LLC, an AI-first digital agency, seeks a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps and the narrative during client calls.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize campaigns, ensure accurate measurement with GA4 and pixels, and contribute to long-term relationships through retention and upsell.