Remote Paid Media Strategist — B2B Growth & ROAS Lead

Blacksmith Agency LLC; Atlanta (GA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency, a remote AI-first digital agency, seeks a Paid Media Strategist to own paid media for B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and client narratives as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bidding, track conversions, and present the numbers driving business decisions on calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA or pipeline improvements with clients.
• Experience managing multiple clients in an agency.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Set up and trust tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain results.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

Client communication

Tools

GA4

Tag Manager

Pixels

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency, a remote AI-first digital agency, seeks a Paid Media Strategist to own paid media for B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and client narratives as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bidding, track conversions, and present the numbers driving business decisions on calls.