Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 75,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps and narrative on calls with clients.

You’ll manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creative, track conversions with GA4/Tag Manager, and craft 90-day roadmaps plus quarterly reviews. Clear US-English on live calls is essential.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta campaigns.
• Proven track record in improving ROAS, CPA, or pipeline metrics.
• Experience managing multiple clients at an agency.
• Excellent spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing, and optimization.
• Set up and verify conversion tracking using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and narrate numbers.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Agency experience

English fluency

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps and narrative on calls with clients.

You’ll manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creative, track conversions with GA4/Tag Manager, and craft 90-day roadmaps plus quarterly reviews. Clear US-English on live calls is essential.