B2B Paid Media Strategist: LinkedIn & ABM Campaigns

NTT DATA, Inc.; Indianapolis (IN); Vor Ort; USD 60.000 - 90.000; Vollzeit

Zusammenfassung

NTT DATA, Inc. is seeking a Paid Media Specialist to execute, optimize, and report on paid media programs across LinkedIn, Demandbase, display, and retargeting.

You will work from audience strategies, activate campaigns, manage budgets, and coordinate external vendors to drive brand awareness and pipeline in multiple markets. The role demands hands-on expertise with LinkedIn Campaign Manager and ABM concepts, balancing brand-building with demand generation while continually improving performance

Aufgaben

• Build, launch, manage, and optimize paid media campaigns across LinkedIn, Demandbase, display, retargeting, and other approved digital channels.
• Execute media plans aligned to campaign, industry, alliance, and regional marketing priorities.
• Configure audience targeting, bidding strategies, budget allocation, and campaign settings.
• Monitor campaign pacing and delivery to ensure performance against agreed objectives.
• Manage multiple concurrent campaigns across regions and business priorities.
• Serve as the team's primary LinkedIn Campaign Manager specialist.
• Execute and optimize Sponsored Content, Thought Leader Ads, Document Ads, Video Ads, Carousel Ads, and Lead Gen Forms.
• Build and manage audience segments using target account lists, job functions, seniority levels, industries, and buying group criteria.
• Apply testing and optimization techniques to improve engagement, lead quality, and campaign efficiency.
• Stay current on LinkedIn advertising capabilities, platform updates, and best practices.
• Execute account-based advertising programs through Demandbase.
• Manage audience segmentation, account targeting, retargeting, and display advertising campaigns.
• Partner with campaign teams to improve target account reach and engagement.
• Support ABM initiatives through audience activation and campaign optimization.
• Execute brand campaigns focused on awareness, reach, and engagement within priority audiences.
• Support lead generation initiatives through LinkedIn Lead Gen Forms, content syndication, webinars, and digital campaigns.
• Recommend tactical improvements to increase lead quality, conversion performance, and media effectiveness.
• Balance brand-building objectives with measurable demand generation outcomes.
• Coordinate with media agencies, publishers, and third-party lead generation vendors.
• Manage campaign setup, trafficking, delivery, and reporting.
• Monitor vendor performance against agreed KPIs.
• Ensure campaign execution aligns with NTT DATA standards and requirements.

Jobbeschreibung

NTT DATA, Inc. is seeking a Paid Media Specialist to execute, optimize, and report on paid media programs across LinkedIn, Demandbase, display, and retargeting.

You will work from audience strategies, activate campaigns, manage budgets, and coordinate external vendors to drive brand awareness and pipeline in multiple markets. The role demands hands-on expertise with LinkedIn Campaign Manager and ABM concepts, balancing brand-building with demand generation while continually improving performance