B2B Paid Ads Strategist: Growth & ROAS

Consumerdirect; Irvine (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

ConsumerDirect in Irvine, CA is seeking a performance-driven B2B Paid Ads Specialist to own end-to-end paid acquisition across Google Ads and related networks. You will balance strategy, execution, optimization, and reporting to drive measurable growth.

Collaborate with marketing, product, sales, and compliance to ensure compliant, high-quality campaigns. Build dashboards with GA4, Looker Studio, HubSpot, and related analytics tools while managing multi-vertical budgets in a fast-paced fintech

Qualifications

• 4+ years of hands‑on paid acquisition experience.
• At least 2 years managing $1M+ in annual ad spend.
• Working knowledge of HubSpot, Salesforce, or similar CRM systems preferred.
• Strong expertise with Google Ads platforms including Search, Performance Max, and YouTube.
• Demonstrated success improving ROAS and campaign performance over time.
• Experience managing monthly paid media budgets of $30,000+.
• Strong analytical and reporting skills with GA4, Looker Studio, and attribution modeling.
• Experience writing creative briefs and collaborating with designers and copywriters.
• Ability to manage multiple campaigns, priorities, and business lines simultaneously.
• Excellent communication, organization, and project management skills.

Responsibilities

• Own paid media strategy and execution across Google Ads including Search, Performance Max, and YouTube campaigns.
• Manage campaigns across multiple B2B verticals with distinct audiences, messaging, and compliance requirements.
• Conduct keyword research, audience targeting, bidding strategy, and monthly budget pacing.
• Monitor campaign performance and continuously optimize for ROAS, lead quality, and conversion efficiency.
• Partner with designers and copywriters to develop, test, and iterate ad creative and landing page experiences.
• Coordinate landing page strategy, A/B testing, and CRO initiatives with UX/UI and product teams.
• Build and maintain reporting dashboards using GA4, Looker Studio, HubSpot, and related analytics platforms.
• Deliver weekly performance updates and strategic reporting to leadership teams.
• Coordinate compliance and legal review processes for ad copy, creative, and campaign messaging.
• Collaborate cross-functionally with marketing, product, sales, and compliance stakeholders to support campaign execution and business objectives.

Skills

Paid media

Google Ads

Analytics

Budget management

Cross-functional

Tools

HubSpot

Salesforce

GA4

Looker Studio

Job description

ConsumerDirect in Irvine, CA is seeking a performance-driven B2B Paid Ads Specialist to own end-to-end paid acquisition across Google Ads and related networks. You will balance strategy, execution, optimization, and reporting to drive measurable growth.

Collaborate with marketing, product, sales, and compliance to ensure compliant, high-quality campaigns. Build dashboards with GA4, Looker Studio, HubSpot, and related analytics tools while managing multi-vertical budgets in a fast-paced fintech