Remote B2B Paid Media Strategist – SaaS Growth

Directive; Miami (FL); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Living wage

Annual bonus

Headspace

Gympass

Unlimited PTO

Job summary

Directive Consulting is a leading B2B marketing agency seeking a Paid Strategist to manage and optimize paid media strategies for mid-market and enterprise SaaS clients across Google Ads, Facebook Ads, and LinkedIn Ads.

You will collaborate with clients and internal teams to deliver high-performing campaigns, craft quarterly strategies, and ensure budgets meet goals while driving ROI.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Travel to visit clients approximately once per year, per client or as needed

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Skills

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

Campaign optimization

Data analysis

B2B SaaS

Client communication

CRM

Tools

Google Analytics

GA4

Excel

Job description

Directive Consulting is a leading B2B marketing agency seeking a Paid Strategist to manage and optimize paid media strategies for mid-market and enterprise SaaS clients across Google Ads, Facebook Ads, and LinkedIn Ads.

You will collaborate with clients and internal teams to deliver high-performing campaigns, craft quarterly strategies, and ensure budgets meet goals while driving ROI.