Senior PMM — B2B CTV Optimization & RMN

Samsung Ads; Chicago (IL); On-site; USD 145,000 - 170,000; Full time

Job summary

Samsung Ads is seeking a Senior Product Marketing Manager to lead product marketing for our B2B optimization portfolio, including Retail Media Network offerings. You will shape how we position, launch, and grow solutions spanning new ad formats, targeting capabilities, and data partnerships—driving value for advertisers, agencies, and industry partners.

This role focuses on creating compelling value propositions, executing robust go‑to‑market plans, and collaborating across Product, Engineering,

Qualifications

• 12+ years in advertising and media product marketing.
• 5+ years in performance optimization solutions.
• Experience owning B2B product marketing lifecycles from concept to general availability.
• Proven track record of successful product launches in the CTV/media space.
• Strong cross‑functional collaboration with Product, Engineering, Marketing and Sales.

Responsibilities

• Lead B2B Product Marketing for Samsung Optimization products.
• Develop and execute strong go‑to‑market strategies to drive adoption.
• Capture the voice of the customer and translate insights into prioritized GTM plans.
• Package new and existing offerings into clear client‑friendly narratives.
• Build and refine value propositions for Samsung Optimization & RMN offerings.
• Define the Samsung Product Arc with sales‑ready turnkey programs and benchmarks.
• Partner cross‑functionally with Product, Engineering, GTM, and Insights to drive deployment.

Skills

CTV/Media/Advertising ProductMarketing

Performance Optimization

Product Marketing Lifecycle Ownership

Product Launch Experience

Cross-functional Collaboration

Data-driven GTM Familiarity

Education

Bachelor’s degree in related field

Job description

Samsung Ads is seeking a Senior Product Marketing Manager to lead product marketing for our B2B optimization portfolio, including Retail Media Network offerings. You will shape how we position, launch, and grow solutions spanning new ad formats, targeting capabilities, and data partnerships—driving value for advertisers, agencies, and industry partners.

This role focuses on creating compelling value propositions, executing robust go‑to‑market plans, and collaborating across Product, Engineering,