B2B Marketing Specialist for MedTech & Product Launches

medmix; Flowery Branch (GA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

401k with match

Medical/dental/vision

Career growth

Job summary

medmix is seeking a Marketing Specialist in Flowery Branch, GA to support marketing communications, campaigns, product launches, and sales enablement materials that build awareness and drive demand for medmix Surgery products.

You will work with Sales, Product Management, and SMEs to develop accurate, brand-consistent content across channels, support lead generation, events, digital campaigns, and customer-facing initiatives while maintaining brand integrity.

Qualifications

• 2–4 years of experience in marketing, communications, digital marketing, campaign coordination, or a related role.
• Bachelor's degree in marketing, communications, business, or a related field.

Responsibilities

• Create and manage marketing content and materials, including product and customer presentations, brochures, flyers, catalogues, articles, white papers, website content, promotional materials, and sales collateral.
• Coordinate and execute email, digital, social media, and demand generation campaigns; track and analyze campaign performance, engagement metrics, and lead generation results.
• Support new product introductions by developing communication campaigns, launch materials, presentations, product positioning, messaging, and value propositions that support sales targets.
• Conduct market research, support customer segmentation, contribute to buyer persona development, and assist with market opportunity assessments in collaboration with Product Management.
• Ensure brand consistency, integrity, and quality across all marketing materials, communications, digital channels, and customer-facing assets.
• Support website updates and manage social media presence, particularly LinkedIn, including content planning, publishing, and performance monitoring.
• Organize and support exhibitions, trade fairs, conferences, and customer-facing events, including coordination of materials, logistics, and follow-up activities.
• Work closely with Sales, Product Management, and subject matter experts to develop relevant content, support customer engagement, and align marketing activities with commercial priorities.
• Manage marketing assets and databases, maintain accurate materials, support CRM and marketing automation activities, and coordinate multiple projects or campaigns with attention to timelines and detail.

Skills

B2B marketing

Content creation

Campaign coordination

CRM familiarity

Marketing analytics

Education

Bachelor's degree in marketing

Tools

Salesforce

Adobe Creative Suite

Microsoft Office

Job description

medmix is seeking a Marketing Specialist in Flowery Branch, GA to support marketing communications, campaigns, product launches, and sales enablement materials that build awareness and drive demand for medmix Surgery products.

You will work with Sales, Product Management, and SMEs to develop accurate, brand-consistent content across channels, support lead generation, events, digital campaigns, and customer-facing initiatives while maintaining brand integrity.