MedTech Digital Marketing Specialist

Bracco Medical Technologies

Eden Prairie (MN)

Hybrid

USD 81,000 - 88,000

Full time

14 days+

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Benefits offered by this job

PTO & Holidays

Paid Family Leave

Annual incentive plan

401k contributions

Medical, dental, vision, lifeinsurance

Employer HSA contributions

Employee assistance program

Short-term disability

On-the-job learning

Tuition reimbursement

Hybrid/in-office flexibility

Business casual

Job summary

Bracco Medical Technologies is seeking a Digital Marketing Specialist to develop, execute, and optimize digital programs that boost brand awareness and drive engagement across cardiovascular and radiology audiences.

You will partner with Product Marketing, Marketing Communications, Clinical Education, Sales, and external agencies to ensure content aligns with brand standards and regulatory requirements while supporting lead generation and product launches.

Qualifications

Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or related field.
3-5 years of experience in digital marketing, preferably within healthcare, medical device, pharmaceutical, or life sciences industries
Experience managing websites, email marketing platforms, and social media channels
Strong understanding of SEO, SEM, digital advertising, and marketing analytics
Experience with Google Analytics, CRM systems, and marketing automation platforms
Excellent written and verbal communication skills
Strong project management and organizational abilities
Ability to manage multiple projects in a fast-paced environment

Responsibilities

Develop and execute integrated digital marketing campaigns across web, email, social media, search, and paid media channels.
Support product launches, clinical education programs, trade shows, and commercial initiatives with digital marketing tactics.
Manage campaign calendars, timelines, and deliverables to ensure on-time execution.
Collaborate with internal stakeholders and agency partners to develop digital assets and promotional content.
Maintain and update company website content, landing pages, and digital resources.
Optimize website content for SEO, user experience, and lead conversion.
Coordinate posting and management of case studies, customer stories, clinical evidence, videos, and educational materials.
Monitor website performance and recommend improvements based on analytics.