B2B Marketing Specialist — Campaigns, Content & Events

Hexagon Agility; Salisbury (NC); On-site; USD 70,000 - 85,000; Full time

Job summary

Hexagon Agility in Salisbury, NC seeks a Marketing Specialist to support integrated marketing across Fuel System, Mobile Pipeline and FleetCare. You will contribute to content creation, campaigns, trade shows, and digital marketing while collaborating with sales, engineering, and leadership teams.

The ideal candidate has a bachelor’s degree in marketing or a related field, strong digital skills (SEO/SEM, analytics, email marketing), and proven B2B marketing experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field.
• Degree emphasis in digital marketing, communications, branding, or commercial marketing preferred.
• Proven work experience in B2B marketing with a track record of campaigns and measurable results.
• Knowledge of SEO, SEM, PPC, social media, and email marketing.
• Familiarity with campaign planning and analytics tools (e.g., Google Analytics, AdWords).
• Experience with Google Marketing Platform, HubSpot, Salesforce Marketing Cloud or similar tools is a plus.
• Strong analytical skills and data-driven thinking.
• Excellent communication and people skills across teams and leadership levels.
• Creative mindset with ability to propose innovative solutions.
• Strong project management skills and ability to handle multiple projects in a fast-paced environment.
• Expertise with video editing and photography.
• Proficiency in Microsoft 365; PowerPoint skills an advantage.
• Familiarity with Adobe Creative Cloud and CMS is an advantage.

Responsibilities

• Develop and coordinate marketing content including brochures, promotional flyers, videos, photos, email campaigns and digital assets.
• Coordinate product campaigns with timelines, deliverables and creative assets to support lead generation and brand awareness.
• Develop visual content to support campaigns, events, customer stories, and digital marketing initiatives.
• Monitor campaign performance metrics and provide reporting insights to optimize engagement and conversion.
• Collaborate with sales and business development to align campaigns with priorities and product launches.
• Assist with monitoring media coverage and social channels in collaboration with Communications Team.
• Support planning and coordination of domestic and international trade shows, events and conferences (60+ annual).
• Manage event timelines, logistics, booth materials, and promotional assets.
• Develop event marketing content including booth graphics, signage, videos, emails, and digital promotions.
• Coordinate pre-event and post-event marketing activities to enhance lead generation and engagement.
• Assist with on-site event support including content capture, photography, and social media updates.
• Collaborate cross-functionally with sales, product management, FleetCare, and Mobile Pipeline to align messaging.
• Support demonstrations, media activities, and executive meeting coordination during events.
• Collaborate with commercial, engineering, operations, HR, product management and leadership for global marketing initiatives.
• Ensure materials adhere to brand guidelines and maintain messaging consistency across channels.
• Assist with managing cross-functional marketing projects, timelines, approvals, and communication workflows across departments.

Skills

B2B marketing

Digital marketing

Analytical thinking

Communication skills

Project management

Creative mindset

Video editing

Photography

Education

Bachelor’s degree in Marketing

Degree emphasis in digital marketing

Tools

Google Analytics

AdWords

Google Marketing Platform

HubSpot

Salesforce Marketing Cloud

Adobe Creative Cloud

CMS

Microsoft 365

Job description

Hexagon Agility in Salisbury, NC seeks a Marketing Specialist to support integrated marketing across Fuel System, Mobile Pipeline and FleetCare. You will contribute to content creation, campaigns, trade shows, and digital marketing while collaborating with sales, engineering, and leadership teams.

The ideal candidate has a bachelor’s degree in marketing or a related field, strong digital skills (SEO/SEM, analytics, email marketing), and proven B2B marketing experience.