Hybrid Marketing Specialist II: B2B Campaigns & Content

Greenheck Group; Wisconsin; Hybrid; USD 70.000 - 86.000; Vollzeit

Benefits dieser Stelle

Health & Family Support

Learning & Development

Rewards & Recognition

Wellbeing & Mental Health

Work-Life Balance

Fun Perks

Zusammenfassung

Greenheck Group is seeking a Marketing Specialist II to drive product and brand growth by executing and optimizing integrated marketing campaigns. You will develop content and sales enablement tools, analyze campaign performance, and work with marketing, sales, product management, and corporate teams to support business objectives and customer engagement.

You will manage multiple projects, refine messaging, and lead cross-functional initiatives while contributing to planning for trade shows and

Qualifikationen

• 4 Year / Bachelor Degree preferred
• 4-6 years of relevant work experience in marketing, public relations or advertising required
• 3–5 years of experience planning and executing integrated marketing campaigns across print and digital channels; B2B marketing experience preferred
• 3–5 years of experience developing marketing content, including sales collateral, email campaigns, web page copy, presentations, and customer communications
• Experience managing multiple marketing projects simultaneously and collaborating with cross-functional teams to meet deadlines and business objectives
• Experience with Microsoft 365 (Word, PowerPoint, Excel, Teams)

Aufgaben

• Execute multimedia marketing campaigns for key product releases for assigned products, brands, and market segments.
• Support campaign planning and execution for assigned brands’ multimedia campaigns for product launches, promotions, and strategic initiatives.
• Identify topics and educational opportunities for rep communications, webinars, blogs, social media, videos, and white papers.
• Develop and distribute clear, actionable content for sales representatives and channel partners, including email and social media campaigns. Refine messaging strategy and implement improvements as needed.
• Partner with media & communications specialist to identify paid media opportunities for assigned brands including advertorials, print publication ads, rep promotions, and press releases.
• Identify, develop, and maintain marketing collateral, including catalogs, sales sheets, manuals, case studies, and other sales enablement materials.
• Ensure content on assigned websites and product pages is current and accurate.
• Influence go-to-market messaging and content strategy for product displays, sales tools, presentations, and customer-facing materials.
• Support planning and execution of trade shows, customer events, and displays.
• Facilitate market research and analysis on distribution channels, customer needs, industry trends, and opportunities.
• Serve as a resource to internal stakeholders, sales teams, and customers by providing product, market, and marketing expertise.
• Lead assigned projects and contribute to process improvement and cross-functional initiatives.
• Analyze campaign, website, and content and interpret performance trends to optimize channel mix, messaging, or investment to inform future strategy.
• Collaborate with product management, sales, engineering, and corporate marketing to align messaging, campaigns, and launches.
• Other duties as assigned.

Kenntnisse

Marketing campaigns

Content development

Campaign analysis

Cross-functional collaboration

Sales enablement

Digital marketing

Ausbildung

Bachelor's degree

Tools

Microsoft 365

Jobbeschreibung

Greenheck Group is seeking a Marketing Specialist II to drive product and brand growth by executing and optimizing integrated marketing campaigns. You will develop content and sales enablement tools, analyze campaign performance, and work with marketing, sales, product management, and corporate teams to support business objectives and customer engagement.

You will manage multiple projects, refine messaging, and lead cross-functional initiatives while contributing to planning for trade shows and