B2B Marketing Programs Lead — Events & Webinars

Regask; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

RegASK is building a founding marketing team and seeks a Marketing Programs Manager to own the programs calendar end-to-end—from industry events to webinars and content-driven campaigns. You will shape the event strategy, manage sponsor negotiations, and coordinate post-event pipeline with demand-gen and sales teams.

You will lead cross-functional efforts, build scalable processes, and report results. This role requires strong ownership in a founder-led environment and willingness to operate

Qualifications

• 5-8 years in B2B field, events, or programs marketing at a SaaS or information-services company.
• Domain fluency in regulated industries (life sciences, QA, R&D) for conferences and verticals.
• Proven negotiation record with event organizers and vendors.
• Multi-region execution across APAC, Europe, and/or North America with async collaboration.
• Hands-on with CRM and marketing automation platforms; build trackers that others can use.
• Founder-led operating style: high ownership, low ego, bias to ship.

Responsibilities

• Own the events calendar and strategy across verticals, evaluating pipeline potential and cost.
• Negotiate sponsorships, speaking slots, booths, and delegate lists with organizers.
• Execute end-to-end events including logistics, speaker prep, and post-event lead routing.
• Own webinar calendar: topic selection, speaker recruitment, production, promotion, and follow-up.
• Manage industry associations relationships and co-marketing opportunities.
• Program performance reporting for events, webinars, and content in CRM/MA platforms.

Skills

B2B marketing

Events marketing

Program marketing

Negotiation

Multi-region execution

Salesforce

HubSpot/MA tooling

Tools

Salesforce

HubSpot

Webinar platforms

PM tooling

Job description

RegASK is building a founding marketing team and seeks a Marketing Programs Manager to own the programs calendar end-to-end—from industry events to webinars and content-driven campaigns. You will shape the event strategy, manage sponsor negotiations, and coordinate post-event pipeline with demand-gen and sales teams.

You will lead cross-functional efforts, build scalable processes, and report results. This role requires strong ownership in a founder-led environment and willingness to operate