B2B Marketing Manager, Manufacturing Software (Hybrid)

Venteon; Michigan; Hybrid; USD 85,000 - 120,000; Full time

Job summary

Venteon is seeking a Marketing Manager to lead a growing B2B software marketing program for the manufacturing industry. This hands-on role involves strategy, campaign creation, close collaboration with sales, and measurement of results.

The position is based in Southwest Michigan with a hybrid schedule: 3 days on site and 2 days remote. You will manage multi-channel programs, content creation, and partnerships to drive awareness and leads.

Qualifications

• 3+ years of B2B marketing experience in software/manufacturing or industrial markets.
• Experience leading multi-channel marketing programs across channels (content, email, digital, events).
• Strong writing, project management, and communication skills.
• Experience with digital marketing, email campaigns, CRM, website content, and marketing analytics.
• Ability to work independently, manage outside partners, and collaborate with sales and leadership.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• Ability to work onsite three days per week in Southwest Michigan and travel up to 10%.

Responsibilities

• Develop and execute the annual marketing plan, including campaigns, priorities, budget, and performance goals.
• Lead marketing across content, email, digital channels, the website, social media, trade shows, and industry events.
• Create programs that build awareness, generate qualified leads, and strengthen relationships with existing customers.
• Partner with sales and leadership on messaging, campaign follow-up, and lead quality.
• Develop content such as case studies, newsletters, website pages, presentations, and sales materials.
• Manage outside marketing partners and guide a part-time digital marketing coordinator.
• Track campaign performance and recommend changes based on leads, engagement, and return on investment.

Skills

Writing

Project management

Communication

Digital marketing

CRM systems

Analytics

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business

Tools

CRM systems

Marketing analytics tools

Email marketing platforms

Job description

Venteon is seeking a Marketing Manager to lead a growing B2B software marketing program for the manufacturing industry. This hands-on role involves strategy, campaign creation, close collaboration with sales, and measurement of results.

The position is based in Southwest Michigan with a hybrid schedule: 3 days on site and 2 days remote. You will manage multi-channel programs, content creation, and partnerships to drive awareness and leads.