B2B Marketing Leader — Channel Growth & Strategy

PACE Staffing Alternatives

St. Louis (MO)

On-site

USD 95,000 - 135,000

Full time

23 hours ago

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Job summary

PACE Staffing Alternatives, a leader in talent solutions, seeks a strategic Marketing Director to lead a multi-disciplinary team and drive B2B growth across manufacturing channels. You will partner with sales and distribution partners, develop ROI-driven campaigns, and leverage digital, email, and events to generate demand while mentoring a growing marketing group in a fast-paced environment.

The role requires strong strategic thinking and cross-functional leadership, with familiarity in

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent experience will be considered.
5+ years of broad-based marketing experience across multiple areas of marketing.
Previous leadership or supervisory experience with the ability to mentor and develop a growing marketing team.
Experience developing and executing B2B marketing strategies, preferably within manufacturing, construction, building products, trades, distribution, wholesale, or related industry.
Strong understanding of channel-based go-to-market strategies through distributors, dealers, retailers, contractors, or intermediaries.
Ability to evaluate marketing programs based on ROI and measurable business results.
Broad marketing expertise spanning digital marketing, email marketing, websites, social media, print, trade shows, communications, and marketing collateral.
Proven ability to develop and execute marketing strategies while remaining hands-on with day-to-day activities.
Strong strategic thinking and business acumen with ability to tie marketing to revenue and objectives.
Excellent leadership, communication, collaboration, and project management skills.

Responsibilities

Lead and manage a multi-disciplinary marketing team, providing direction, coaching, and support across marketing functions.
Develop and execute an overall B2B marketing strategy aligned with business objectives and revenue goals.
Oversee marketing initiatives designed to drive demand through distributor, dealer, retailer, contractor, and other trade partner networks.
Evaluate marketing programs and campaigns based on measurable ROI, lead generation, engagement, and business impact.
Manage and coordinate email marketing, social media, website development and maintenance, graphic design, and print production activities.
Oversee multiple consumer-facing websites, ensuring content is current, accurate, functional, and aligned with brand and marketing strategies.
Direct the development of marketing collateral, including printed literature, banners, trade show materials, sales tools, and other promotional materials.
Collaborate with sales, distribution partners, and other internal stakeholders to ensure marketing programs support channel demand.
Plan and oversee trade shows, industry events, and other B2B marketing initiatives.
Develop and maintain marketing communications for distributors, dealers, contractors, and other trade partners.
Provide strategic direction for social media and digital marketing initiatives across multiple brands or product lines.
Work with business and sales teams to understand market needs, customer feedback, and channel issues that impact marketing strategy.
Identify opportunities to improve marketing processes, systems, technology, and reporting.
Explore and implement emerging technologies, including AI tools and automation, to improve marketing efficiency and effectiveness.
Establish priorities, workflows, and performance expectations for the marketing team.
Monitor industry trends and competitive activity to identify growth opportunities.