B2B Marketing Manager I — Multichannel Campaign Leader

InComm Payments; Atlanta (GA); On-site; USD 60,000 - 85,000; Full time

Job summary

InComm Payments in Atlanta is seeking a Marketing Manager I to plan, develop, and execute integrated B2B marketing programs across multiple business units. You will lead multichannel campaigns, align with Sales, and optimize demand generation through email, social, content, and events.

You bring at least 3 years of marketing experience, strong project management, and hands-on experience with Salesforce Account Engagement and LinkedIn/Google advertising.

Qualifications

• Bachelor's degree in marketing or related field.
• 3 years of professional marketing experience.
• Experience planning and executing integrated, multichannel campaigns.
• Hands-on experience with Salesforce Account Engagement (Pardot).
• Experience managing CRM campaigns, audience segmentation, email programs.
• Experience using LinkedIn for B2B marketing, plus Google Ads & GA.
• Strong project-management skills and clear communication.

Responsibilities

• Develop and execute integrated B2B marketing plans for multiple units.
• Manage multichannel campaigns across email, social, websites, ads, content, events.
• Maintain weekly marketing calendars for social and email.
• Create B2B content for email, LinkedIn, landing pages, ads, and sales materials.
• Manage campaigns, budgets, timelines, stakeholders, and reports.
• Use Salesforce Account Engagement to manage campaigns and leads.
• Collaborate with Sales to support lead follow-up and pipeline development.
• Analyze campaign performance and market trends to optimize strategy.
• Partner with Creative, Operations, Technology, and other teams.

Skills

B2B marketing

Salesforce

Pardot

LinkedIn ads

Google Ads

Google Analytics

UTM tracking

Multichannel campaigns

Project management

Communication

Education

Bachelor's degree in marketing

Tools

Salesforce Account Engagement

Job description

InComm Payments in Atlanta is seeking a Marketing Manager I to plan, develop, and execute integrated B2B marketing programs across multiple business units. You will lead multichannel campaigns, align with Sales, and optimize demand generation through email, social, content, and events.

You bring at least 3 years of marketing experience, strong project management, and hands-on experience with Salesforce Account Engagement and LinkedIn/Google advertising.