Marketing Manager I

InComm Payments; Atlanta (GA); On-site; USD 60,000 - 85,000; Full time

Job summary

InComm Payments in Atlanta is seeking a Marketing Manager I to plan, develop, and execute integrated B2B marketing programs across multiple business units. You will lead multichannel campaigns, align with Sales, and optimize demand generation through email, social, content, and events.

You bring at least 3 years of marketing experience, strong project management, and hands-on experience with Salesforce Account Engagement and LinkedIn/Google advertising.

Qualifications

• Bachelor's degree in marketing or related field.
• 3 years of professional marketing experience.
• Experience planning and executing integrated, multichannel campaigns.
• Hands-on experience with Salesforce Account Engagement (Pardot).
• Experience managing CRM campaigns, audience segmentation, email programs.
• Experience using LinkedIn for B2B marketing, plus Google Ads & GA.
• Strong project-management skills and clear communication.

Responsibilities

• Develop and execute integrated B2B marketing plans for multiple units.
• Manage multichannel campaigns across email, social, websites, ads, content, events.
• Maintain weekly marketing calendars for social and email.
• Create B2B content for email, LinkedIn, landing pages, ads, and sales materials.
• Manage campaigns, budgets, timelines, stakeholders, and reports.
• Use Salesforce Account Engagement to manage campaigns and leads.
• Collaborate with Sales to support lead follow-up and pipeline development.
• Analyze campaign performance and market trends to optimize strategy.
• Partner with Creative, Operations, Technology, and other teams.

Skills

B2B marketing

Salesforce

Pardot

LinkedIn ads

Google Ads

Google Analytics

UTM tracking

Multichannel campaigns

Project management

Communication

Education

Bachelor's degree in marketing

Tools

Salesforce Account Engagement

Job description

Overview

When you think of InComm Payments, think of Innovative Payments Technology. We were founded over 30 years ago and continue to be a pioneer in the payment (FinTech) industry. Since our inception, we have grown to be a team of over 3,000 employees in 35 countries around the world. We own over 400 global technical patents and a network that includes over 525,000 points of retail distribution that points to our industry expertise.

InComm Payments works with the most recognized and valued brands in the world, and we are partnered with most of the world's leading merchants. InComm Payments is highly focused on our people and their growth, and we work hard to make a career at InComm Payments meaningful and rewarding. We value innovation, quality, passion, integrity, and responsibility in all that we do, and we are looking for great people to join our team as we move forward towards a very bright future.

You can learn more about InComm Payments by visiting our Website or connecting with us on LinkedIn, YouTube, Twitter, Facebook, or Instagram.

About This Opportunity

The Marketing Manager I is responsible for planning, developing, and executing integrated marketing programs that support multiple InComm Payments business units, products, and growth priorities. This role manages campaigns across the full spectrum of marketing channels, including email, organic and paid social media, websites, digital advertising, content, events, and sales enablement.

The Marketing Manager will oversee campaigns from initial planning through execution, lead management, measurement, and optimization. The role requires strong B2B marketing experience, exceptional project-management skills, and the ability to manage multiple campaigns and stakeholder priorities simultaneously.

This position will work closely with business-unit leaders, Sales, Account Management, Creative, Operations, Technology, and other internal partners to develop marketing programs that build awareness, engage target audiences, generate demand, and support business growth.

Responsibilities

• Develop and execute integrated B2B marketing plans supporting multiple business units, products, and target audiences.
• Manage multichannel campaigns across email, organic and paid social media, websites, paid search, content, webinars, event planning
• Maintain weekly marketing social and email calendars
• Develop and coordinate B2B content for email, LinkedIn, websites, landing pages, advertisements, and sales materials
• Manage multiple campaigns, budgets, timelines, stakeholders, priorities, project plans, and performance reports.
• Use Salesforce and Account Engagement to manage email campaigns, leads, email nurturing journeys, tracking and reporting
• Partner with Sales to support lead follow-up, pipeline development, and the effective transition of marketing-qualified leads.
• Analyze campaign performance, customer insights, market trends, and competitive activity to improve marketing strategy and results.
• Collaborate with Creative, Sales, Account Management, Operations, Technology, and other internal teams to deliver marketing initiatives that support business objectives.

Qualifications

• Bachelor's degree in marketing or related field required
• 3 years of professional marketing experience required
• Demonstrated experience planning and executing integrated, multichannel marketing campaigns.
• Hands-on experience with Salesforce and Salesforce Account Engagement, formerly Pardot.
• Experience managing marketing leads, CRM campaigns, audience segmentation, email programs, and automated lead-nurturing campaigns.
• Experience using LinkedIn as a B2B organic and paid marketing platform, including familiarity Google Ads, Google Analytics, and UTM-based campaign tracking.
• Strong project-management and organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholder priorities simultaneously.
• Strong written and verbal communication skills

InComm Payments provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran's status, age, disability status, genetics or any other category protected by federal, state, or local law.

*This position is eligible for the Employee Referral Bonus Program - Tier II

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