B2B Marketing Lead: Own a Full-Stack Growth Engine

Armstrong Business; Butler (Butler County); On-site; USD 90,000 - 130,000; Full time

Job summary

Armstrong Business in Butler, United States, seeks a Business Marketing Manager to own the full-stack, full-funnel marketing for its commercial customers. As the sole marketer for the line of business, you’ll drive brand, demand, website experiences, lead capture, and retention, coordinating with the VP of Commercial and the sales team.

You’ll build campaigns across SMB to enterprise, run paid search and LinkedIn, manage marketing automation and CRM, create enablement content, and enable field

Qualifications

• 5+ years in B2B or commercial marketing, ideally in telecom, broadband, or another subscription business
• Full-stack track record across demand generation, web, lead generation, sales enablement, and retention
• Experience marketing to business decision-makers across SMB to enterprise or multi-site and wholesale accounts
• Hands-on with marketing automation and CRM (HubSpot and Salesforce), paid search, LinkedIn, and account-based marketing
• Strong partner to sales, with a history of building enablement and pipeline alongside a commercial team
• Data-driven, pipeline- and revenue-oriented approach, comfortable owning a number
• Comfort embracing emerging technology, including AI, to work more efficiently for targeting, content, and lead scoring
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• Bonus: telecom or fiber for business, wholesale or carrier marketing, vertical marketing, or ABM platforms

Responsibilities

• Own the full-funnel marketing strategy and execution for Armstrong Business as a team of one
• Partner with the VP of Commercial and the sales team to translate goals into marketing plans
• Generate business demand using paid search, LinkedIn, ABM, and outbound
• Own web experience including serviceability and quote, lead forms, and conversions
• Drive lead generation and nurture through marketing automation and email
• Enable the sales team with collateral: decks, one-pagers, case studies, proposals, vertical messaging
• Market products: fiber internet, voice, TV, managed services, and wholesale; build offers and campaigns
• Create content and thought leadership: case studies and vertical content
• Run events, local and channel marketing with trade shows and referral programs
• Tailor messaging by segment and vertical for SMB, mid-market, enterprise, and wholesale
• Grow and retain accounts with upsell and cross-sell and reduce churn
• Own data and pipeline reporting with Marketing Ops and analytics

Skills

Full-stack marketing

Demand generation

Sales enablement

Lead nurturing

Data-driven

Cross-functional collaboration

Web marketing

Education

Bachelor’s degree in Marketing or Business

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

Job description

Armstrong Business in Butler, United States, seeks a Business Marketing Manager to own the full-stack, full-funnel marketing for its commercial customers. As the sole marketer for the line of business, you’ll drive brand, demand, website experiences, lead capture, and retention, coordinating with the VP of Commercial and the sales team.

You’ll build campaigns across SMB to enterprise, run paid search and LinkedIn, manage marketing automation and CRM, create enablement content, and enable field