B2B Marketing Lead: Growth, Campaigns & Content

Vishay Precision Group, Inc. (VPG); Seal Beach (CA); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Flexible work schedules

Six paid company holidays

EV charging on-site

Medical, dental, and vision insurance

401(k) with employer match

Tuition and training assistance

Job summary

Diversified Technical Systems (DTS) is seeking a Marketing Manager to lead revenue-focused marketing strategy and execution. The role partners with Sales, Product Management, Engineering, and Customer Support to generate qualified demand and strengthen DTS brand positioning.

The working manager role leads two direct reports and collaborates with external marketing partners, campaigns, content, and events while driving continuous optimization of marketing programs.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 7+ years of progressive B2B marketing experience preferred.
• Experience with demand generation, revenue marketing, digital and content marketing, and KPI-based performance management.
• Strong hands-on HubSpot experience including automation, campaigns, lead nurturing, workflows and analytics.
• Ability to communicate complex technical concepts to technical and non-technical audiences.

Responsibilities

• Develop and execute annual B2B marketing plans aligned with growth, revenue, and pipeline goals.
• Lead integrated campaigns across digital, content, email, social media, PR, events, and product marketing.
• Partner with Sales to improve lead quality, conversion, sales enablement, and pipeline contribution.
• Translate technical products and customer needs into clear, differentiated messaging.
• Own marketing KPIs, dashboards, and reporting for campaign performance, lead generation, and ROI.
• Plan and execute trade shows, conferences, webinars, and customer events.
• Lead two direct reports and manage external agencies to deliver projects on time and within budget.

Skills

B2B marketing

Demand generation

Digital marketing

Content marketing

KPI tracking

HubSpot

Leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Job description

Diversified Technical Systems (DTS) is seeking a Marketing Manager to lead revenue-focused marketing strategy and execution. The role partners with Sales, Product Management, Engineering, and Customer Support to generate qualified demand and strengthen DTS brand positioning.

The working manager role leads two direct reports and collaborates with external marketing partners, campaigns, content, and events while driving continuous optimization of marketing programs.