B2B Marketing Lead for Energy Storage & Grid Tech

Ford Energy; Dearborn (MI); On-site; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Ford Energy is building a hands-on B2B marketing function to translate technical battery energy storage technology into clear value propositions, collateral, and sales tools for commercial buyers. You will partner with engineering, product, communications, and sales to drive awareness, pipeline, and growth.

Ideal candidates bring 5–7 years in B2B marketing for energy or industrial tech, 2–3 years of management, and strong writing.

Qualifications

• Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience.
• 5 to 7 years of B2B marketing experience: Meaningful time as a marketer for energy, industrial, infrastructure, or technical hardware/software products.
• 2 to 3 years of managerial experience.
• Product marketing depth: You have taken a technical product and turned it into positioning, collateral, and sales tools that a commercial team actually used. You can show us the work.
• A builder’s track record: You have shipped campaigns and programs end to end with small teams and small budgets, ideally in a startup or a new business unit inside a larger company.
• Strong writing: You can distill complex technical and regulatory concepts into clear, persuasive language for executives and technical buyers.

Responsibilities

• Technical product marketing: Translate technical specs into value propositions, collateral, and sales tools for buyers.
• Demand generation: Plan and run campaigns to strengthen the pipeline in coordination with the sales team.
• Events and industry presence: Select and execute trade shows and industry moments to maximize impact.
• Content and channels: Own direct-to-customer channels (web, social, newsletters, paid ads) aligned with communications strategy.
• Measurement: Set baseline and target metrics and report on effectiveness, dropping what doesn’t work.
• Must be able to work 4 days a week in Dearborn, MI

Skills

B2B marketing

Technical product marketing

Campaign management

Cross-functional collaboration

Strong writing

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Job description

Ford Energy is building a hands-on B2B marketing function to translate technical battery energy storage technology into clear value propositions, collateral, and sales tools for commercial buyers. You will partner with engineering, product, communications, and sales to drive awareness, pipeline, and growth.

Ideal candidates bring 5–7 years in B2B marketing for energy or industrial tech, 2–3 years of management, and strong writing.