Marketing and Brand Manager, Ford Energy

Lincoln Motor Company; Dearborn (MI); On-site; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Family care days

Adoption benefits

Vehicle discounts

Tuition assistance

Paid holidays

Paid time off

Job summary

Ford Energy is building a marketing function from the ground up and seeks a hands-on B2B marketer to craft strategy with engineering, product, and sales teams in Dearborn, MI. You’ll translate technical strengths into compelling value propositions and sales tools for commercial buyers, while driving campaigns and industry presence.

The role emphasizes end-to-end program leadership, collaboration across functions, and a strong writing ability to distill complex concepts for executives and

Qualifications

• Bachelor’s degree in marketing, business, engineering, or related field.
• 5–7 years of B2B marketing experience in energy, industrial, infrastructure, or tech hardware/software products.
• 2–3 years of managerial experience.

Responsibilities

• Translate technical specifications into clear value propositions and sales tools for commercial buyers.
• Plan and run demand-generation campaigns with the Ford Energy sales team.
• Select and execute key trade shows and industry moments to reach real buyers.
• Own web content, social media, newsletters, paid ads, and in-person experiences.
• Set baseline and target metrics for awareness, engagement and conversion.
• Must be able to work 4 days a week in Dearborn, MI

Skills

B2B marketing

Marketing leadership

Product marketing

Campaign management

Technical writing

Education

Bachelor’s degree in marketing, business, engineering, or related field

Tools

Salesforce CRM

AI automation tools

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Ford Energy is a newly formed, wholly-owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world-class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid-scale and commercial DC battery energy storage systems (BESS). Ford Energy is uniquely positioned to capture the growing demand for reliable, US-built energy storage systems. We are not just building batteries; we are building the infrastructure for the next generation of the American grid.

Why Ford Energy?

At Ford Energy, you have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy startup offering industry-leading technology. We offer a competitive compensation package including performance-based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world's most iconic brands.

In this position

We are establishing the marketing function from the ground up, and this is the role that builds it. This is a job for a hands-on B2B marketer with the skills to develop and execute the marketing strategy for Ford Energy alongside our communications and sales teams: turning real technical strength into awareness, consideration, and pipeline with commercial energy buyers.

This role has potential to grow as Ford Energy scales. The scope of this job expands with the business, and the person who succeeds in it will be architecting the function they can eventually lead. You will be closer to the product, the sales team, and the customer than any marketing job at a company this size normally allows.

What You Will Do

• Technical product marketing (the core of the job): Work with engineering and product teams to translate technical specifications into clear value propositions, marketing collateral, and sales tools that commercial buyers act on.
• Demand generation: Plan and run the campaigns that strengthen the pipeline – targeted outreach, direct marketing, and digital – working with the Ford Energy sales team and measured on contributions to success.
• Events and industry presence: Choose and execute the small number of trade shows and industry association moments that put Ford Energy in front of real buyers and make each one work harder than a booth.
• Content and channels: Invent and own direct-to-customer channels – including web content, social media, newsletters, paid ads and in-person experiences – keeping the drumbeat fully integrated with our communications strategy.
• Measurement: Set baseline and target metrics across awareness, engagement, and conversion; report plainly on what is working and ditch what is not.
• Must be able to work 4 days a week in Dearborn, MI

You will have

• Education: Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience
• 5 to 7 years of B2B marketing experience: Meaningful time as a marketer for energy, industrial, infrastructure, or technical hardware/software products.
• 2 to 3 years of managerial experience
• Product marketing depth: You have taken a technical product and turned it into positioning, collateral, and sales tools that a commercial team actually used. You can show us the work.
• A builder’s track record: You have shipped campaigns and programs end to end with small teams and small budgets, ideally in a startup or a new business unit inside a larger company.
• Strong writing: You can distill complex technical and regulatory concepts into clear, persuasive language for executives and technical buyers.

Even better, you will have

• BESS, renewables, EV charging or grid-adjacent experience: You do not need to arrive as an expert in battery chemistry. You do need the learning agility to become fluent quickly.
• Working familiarity with tools: Ability to automate processes using AI and experience in CRM platforms like Salesforce.
• Strong collaboration: Bias for working together across functions and with external parties, including suppliers.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care, and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on the candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility, and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

Company: As Ford establishes a wholly owned subsidiary focused on Battery Energy Storage Systems, this role will initially be employed by Ford and is expected to transition to the subsidiary within one year.