B2B Energy Marketing Lead

Ford; Dearborn (MI); On-site; USD 116,000 - 218,000; Full time

Benefits offered by this job

Performance-based bonuses

Vehicle discounts

Paid time off

Tuition assistance

Job summary

Ford Energy is establishing its marketing function and seeks a hands-on B2B marketer to develop and execute the marketing strategy for Ford Energy alongside our communications and sales teams: turning real technical strength into awareness, consideration, and pipeline with commercial energy buyers.

This role places you close to the product, the sales team, and the customer, with potential to grow as Ford Energy scales. You will architect and lead campaigns end-to-end with a small, capable team.

Qualifications

• 5 to 7 years of B2B marketing experience for energy, industrial, infrastructure, or technical hardware/software products.
• 2 to 3 years of managerial experience.
• Product marketing depth: translated technical product into positioning, collateral, and sales tools.

Responsibilities

• Technical product marketing: translate technical specs into value propositions, collateral, and sales tools for commercial buyers.
• Demand generation: plan and run campaigns to strengthen the pipeline with targeted outreach, direct marketing, and digital channels.
• Events and industry presence: select and execute key trade shows and industry moments to reach real buyers.
• Content and channels: own web content, social media, newsletters, paid ads, and in-person experiences.
• Measurement: set baselines and target metrics across awareness, engagement, and conversion; report progress and adapt.
• Must be able to work 4 days a week in Dearborn, MI

Skills

B2B marketing

Team management

Campaign planning

Technical product marketing

Content creation

Education

Bachelor's degree in marketing, business, engineering or related field

Tools

Salesforce

CRM automation

Job description

Ford Energy is establishing its marketing function and seeks a hands-on B2B marketer to develop and execute the marketing strategy for Ford Energy alongside our communications and sales teams: turning real technical strength into awareness, consideration, and pipeline with commercial energy buyers.

This role places you close to the product, the sales team, and the customer, with potential to grow as Ford Energy scales. You will architect and lead campaigns end-to-end with a small, capable team.