B2B Marketing Lead: Demand Engine Builder (Indonesia)

IBMC; United States; Remote; USD 18,000 - 36,000; Full time

Job summary

IBMC seeks a Marketing Manager to build a repeatable demand engine for its Indonesia market. As the first marketing hire, you define strategy, build channels, and own the numbers, collaborating with business development who convert and maintain client relationships you generate.

You will report to the Managing Director and work with cross-functional teams to drive demand creation, qualification, and pipeline growth in a services business with long sales cycles.

Qualifications

• Excellent written English and Bahasa Indonesia.
• Experience building and leading a demand generation program in a B2B services context.

Responsibilities

• Define demand generation strategy including target segments and channels.
• Shape positioning and messaging for Indonesia market entry.
• Build a content engine with regulatory and market-entry expertise.
• Own the digital presence including website and SEO; lead generation via LinkedIn.
• Define lead qualification and handover process to Business Development.
• Establish marketing metrics and report on pipeline contribution and cost per qualified lead.
• Maintain brand coherence across proposals, decks, website and outbound assets.
• Contribute to worker platform marketing as it scales.

Job description

IBMC seeks a Marketing Manager to build a repeatable demand engine for its Indonesia market. As the first marketing hire, you define strategy, build channels, and own the numbers, collaborating with business development who convert and maintain client relationships you generate.

You will report to the Managing Director and work with cross-functional teams to drive demand creation, qualification, and pipeline growth in a services business with long sales cycles.