Marketing Manager

IBMC; United States; Remote; USD 18,000 - 36,000; Full time

Job summary

IBMC seeks a Marketing Manager to build a repeatable demand engine for its Indonesia market. As the first marketing hire, you define strategy, build channels, and own the numbers, collaborating with business development who convert and maintain client relationships you generate.

You will report to the Managing Director and work with cross-functional teams to drive demand creation, qualification, and pipeline growth in a services business with long sales cycles.

Qualifications

• Excellent written English and Bahasa Indonesia.
• Experience building and leading a demand generation program in a B2B services context.

Responsibilities

• Define demand generation strategy including target segments and channels.
• Shape positioning and messaging for Indonesia market entry.
• Build a content engine with regulatory and market-entry expertise.
• Own the digital presence including website and SEO; lead generation via LinkedIn.
• Define lead qualification and handover process to Business Development.
• Establish marketing metrics and report on pipeline contribution and cost per qualified lead.
• Maintain brand coherence across proposals, decks, website and outbound assets.
• Contribute to worker platform marketing as it scales.

Job description

IBMC provides EOR, PEO, payroll, recruitment and compliance services to international companies operating inIndonesia. Our growth so far has come through referral, network and direct relationships. We are hiring a MarketingManager to build a repeatable demand engine, so that qualified inbound enquiry becomes a reliable source of pipelinerather than an occasional one.This is a first marketing hire. There is no existing marketing function to inherit, which means you set the strategy,build the channels, and own the numbers. You will work closely with business development, who convert and hold the client relationships you generate.

Where this role sits

You will report to the Managing Director and work in close partnership with business development, who own clientrelationships and conversion. Marketing owns demand creation and qualification up to the point of handover. This isa functional lead position without direct reports initially, with team expansion considered against demonstratedpipeline contribution.

What you will own

• Demand generation strategy: define which segments to target, which channels to build, and what qualifiedenquiry actually looks like for a B2B services business with long consideration cycles
• Positioning and messaging: articulate clearly why a foreign company entering Indonesia should use IBMCrather than a competitor or a do-it-yourself entity setup
• Content engine: build a consistent output of material that demonstrates genuine regulatory and operationalexpertise, including labour law updates, market entry guidance and sector briefings
• Digital presence: own the website, SEO for high-intent search terms, and LinkedIn as the primary channel whereour buyers actually are
• Lead qualification and handover: define the process by which an enquiry becomes a qualified lead and reachesbusiness development with enough context to act on
• Marketing measurement: establish baseline metrics and report on cost per qualified lead and pipelinecontribution, not impressions and follower counts
• Brand consistency: bring coherence across proposals, decks, website and outbound material, which currentlyvary by whoever produced them
• Worker platform marketing, as scope expands: IBMC is building a blue-collar workforce platform. Worker-sideacquisition is a different discipline from B2B demand generation, and you will be expected to help shape that go-to-market as it comes online

First six months: what success looks like

Period Expected outcome

• Month 1 to 2 Positioning and target segments defined and agreed. Baseline metrics established,including current enquiry volume and source. Website and digital presence auditedwith a fix list.

• Month 3 to 4 Content engine running at a sustainable cadence. High-intent search terms identifiedand being worked. Lead qualification and handover process agreed with businessdevelopment and in use.

• Month 5 to 6 Measurable qualified inbound pipeline attributable to marketing. Cost per qualifiedlead established. Clear view of which channels justify further investment and which donot.

• Proven B2B marketing experience in a services business, ideally professional services, HR services, consultingor similar, where the sale is considered and relationship-led rather than transactional

• Track record generating qualified pipeline, with real numbers you can speak to, not campaign activity as an endin itself

• Strong written English and Bahasa Indonesia, because much of this role is producing credible written materialfor an international audience

• Practical hands-on capability across content, SEO, LinkedIn and website management, since this is a build rolewithout a team beneath it initially

• Commercial literacy: comfortable working alongside business development and being measured on pipelinerather than activity

• Able to work independently and set direction, given there is no existing marketing playbook here to follow

Useful but not required

• Understanding of EOR, PEO or employment compliance as a category
• Experience marketing to foreign companies entering a new market, or to China-based or regional outboundinvestors
• Consumer or worker-side acquisition experience, relevant to the platform scope above
• Design capability or comfort directing external design resource