B2B Marketing Executive: Campaigns & Lead Gen

Rosslin Media; Evesham Township (NJ); On-site; USD 31,000 - 37,000; Full time

Job summary

Rosslin Media is seeking a Marketing Executive to play a central role in our growing marketing team. You will drive inbound marketing activity, work with the Head of Marketing and colleagues to deliver external programmes, and help acquire new clients through targeted campaigns and events.

The role involves defining ABM activities, supporting product launches, and shaping social media and content assets to maximise lead generation and engagement.

Qualifications

• Experience in a comparable B2B marketing role with focus on lead generation.
• Strong ability to develop and manage marketing campaigns and funnels.
• Excellent organisational skills and data analysis capability.
• Experience with ABM, LinkedIn, events and social media strategy is a plus.

Responsibilities

• Create and implement B2B marketing campaign plan.
• Own all Account Based Marketing activity.
• Research, organise and promote events.
• Support new product launches and internal briefings, where appropriate.
• Define LinkedIn activity and drive its value for engagement across the organisation.
• Work with content to create targeted assets to support lead generation efforts.
• Be the brand ambassador and continually improve marketing collateral to maximise relevance.
• Plan campaigns with fellow marketers and coordinate go-to-market activities.
• Capture, articulate and meet requirements and success criteria for each marketing activity.

Skills

Lead generation

Campaign development

B2B marketing

Inbound marketing

ABM

Data analysis

Organisational skills

Job description

Rosslin Media is seeking a Marketing Executive to play a central role in our growing marketing team. You will drive inbound marketing activity, work with the Head of Marketing and colleagues to deliver external programmes, and help acquire new clients through targeted campaigns and events.

The role involves defining ABM activities, supporting product launches, and shaping social media and content assets to maximise lead generation and engagement.