B2B Marketing Campaigns Specialist

Event Marketer; Matthews, Northern (NC, KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Carotek, a SunSource company, seeks a Marketing Specialist to bolster its B2B marketing efforts across North Carolina and nearby markets. This role focuses on email marketing, content creation, and event coordination to drive lead generation and brand visibility.

You will help design marketing collateral, manage campaigns, and support trade shows and sales initiatives while collaborating with the marketing and sales teams to optimize performance.

Qualifications

• Experience developing email marketing campaigns.
• Ability to create marketing collateral using design software.
• Familiarity with media buying and PPC advertising.
• Experience coordinating trade shows and events.
• Strong written and verbal communication skills.

Responsibilities

• Create and manage email marketing campaigns.
• Review and update marketing collateral using design software.
• Assist with media buying and PPC campaigns and identify opportunities.
• Coordinate trade shows, internal events, and community outreach events.
• Create content for websites and social media (product pages, landing pages, ads).
• Support CRM processes and customer satisfaction programs.
• Assist sales with marketing initiatives and lead generation.
• Prepare and facilitate Marketing meetings and administrative tasks.
• Perform related duties as assigned.

Skills

Email marketing

Content creation

CRM experience

Event planning

B2B marketing

Tools

CRM software

PPC platforms

Job description

Carotek, a SunSource company, seeks a Marketing Specialist to bolster its B2B marketing efforts across North Carolina and nearby markets. This role focuses on email marketing, content creation, and event coordination to drive lead generation and brand visibility.

You will help design marketing collateral, manage campaigns, and support trade shows and sales initiatives while collaborating with the marketing and sales teams to optimize performance.