B2B Marketing Specialist: Email, Campaigns & Content

Carotek; Matthews (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Carotek, a SunSource company, seeks a Marketing Specialist to support B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management. This role participates in brainstorming, designing and creating marketing collateral, planning and scheduling email campaigns and social media campaigns, and coordinating trade shows and events.

The position also involves market research, content creation for websites and campaigns, and aiding direct mail advertising

Qualifications

• Supports B2B marketing efforts including email and inbound marketing.
• Plans and creates marketing collateral such as brochures, flyers, and presentations.
• Experience with lead management or CRM software is preferred.

Responsibilities

• Contribute to and create email marketing campaigns.
• Review and update marketing collateral (line cards, brochures, business cards, direct mail, etc.).
• Assist with media buying and PPC advertising; identify opportunities.
• Coordinate trade shows and internal events; produce signage and displays.
• Create web and social content (product pages, landing pages, ads).
• Implement customer satisfaction surveys and output results.
• Support CRM with procedures and work instructions; aid continual improvement.
• Assist sales with marketing-driven strategies to boost sales.
• Prepare and facilitate Marketing meetings.
• Handle marketing admin tasks including databases, prospect lists, and lead management.
• Perform other related duties as assigned.

Skills

Email Marketing

CRM Software

PPC Advertising

Content Creation

Trade Show Coordination

Market Research

Direct Mail

Social Media

Tools

CRM software

Design software

Marketing automation

PPC platforms

Job description

Carotek, a SunSource company, seeks a Marketing Specialist to support B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management. This role participates in brainstorming, designing and creating marketing collateral, planning and scheduling email campaigns and social media campaigns, and coordinating trade shows and events.

The position also involves market research, content creation for websites and campaigns, and aiding direct mail advertising