B2B Marketing Specialist — Tech Solutions

Bosch USA; Pineville (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Bosch Rexroth in Pineville, NC seeks an experienced Marketing Communication Specialist to drive awareness and demand for its Linear Technologies business. You will collaborate with Product Management to align messaging and campaigns across channels, while supporting trade fairs and events.

You will develop technology-specific content, manage selective media mix, track KPIs, and report on campaign performance.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or related field.
• 3-5 years of technical B2B marketing or communications experience.
• Proficiency with MS Office and Adobe Creative Cloud.
• Experience with LinkedIn, social media, and marketing automation (HubSpot, Mailchimp).
• Strong written/verbal communication and marketing copy skills.
• Ability to translate technical features into compelling messaging.
• Experience managing campaigns, tracking KPIs, and analyzing data.
• Excellent organization with multitasking and budgeting basics.
• Willingness to travel up to 15%.

Responsibilities

• Develop and execute marketing strategy for assigned technology topics.
• Lead multi-channel content and messaging across regions and distributors.
• Support trade fairs and events with coordination between Product Management and Sales.
• Collaborate with agencies to select media, content, and timing for campaigns.
• Manage budgets and report campaign performance to stakeholders.
• Ensure timely website content updates and alignment with branding.

Skills

Marketing & Communications

Technical B2B marketing

Campaign management

Social media marketing

Marketing automation

Copywriting

Budget management

Education

Bachelor's degree in marketing, communications, journalism, or related field

Tools

Adobe Creative Cloud

MS Office

HubSpot

Mailchimp

Job description

Bosch Rexroth in Pineville, NC seeks an experienced Marketing Communication Specialist to drive awareness and demand for its Linear Technologies business. You will collaborate with Product Management to align messaging and campaigns across channels, while supporting trade fairs and events.

You will develop technology-specific content, manage selective media mix, track KPIs, and report on campaign performance.