Marketing Specialist

Carotek; Matthews (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Carotek, a SunSource company, seeks a Marketing Specialist to support B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management. This role participates in brainstorming, designing and creating marketing collateral, planning and scheduling email campaigns and social media campaigns, and coordinating trade shows and events.

The position also involves market research, content creation for websites and campaigns, and aiding direct mail advertising

Qualifications

• Supports B2B marketing efforts including email and inbound marketing.
• Plans and creates marketing collateral such as brochures, flyers, and presentations.
• Experience with lead management or CRM software is preferred.

Responsibilities

• Contribute to and create email marketing campaigns.
• Review and update marketing collateral (line cards, brochures, business cards, direct mail, etc.).
• Assist with media buying and PPC advertising; identify opportunities.
• Coordinate trade shows and internal events; produce signage and displays.
• Create web and social content (product pages, landing pages, ads).
• Implement customer satisfaction surveys and output results.
• Support CRM with procedures and work instructions; aid continual improvement.
• Assist sales with marketing-driven strategies to boost sales.
• Prepare and facilitate Marketing meetings.
• Handle marketing admin tasks including databases, prospect lists, and lead management.
• Perform other related duties as assigned.

Skills

Email Marketing

CRM Software

PPC Advertising

Content Creation

Trade Show Coordination

Market Research

Direct Mail

Social Media

Tools

CRM software

Design software

Marketing automation

PPC platforms

Job description

Carotek, a SunSource company, provides process equipment solutions for the industrial, commercial and municipal markets in North Carolina, South Carolina, Tennessee, Georgia and Virginia. Carotek represents over 85 manufacturers as their process equipment distributor, representative, and repair center for pumps, blowers, heat exchangers, valves, instrumentation, IIoT, steam, hydronics and municipal products. www.carotek.com

The Marketing Specialist will support our B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management. This position will participate in brainstorming for and creating designing and creating marketing collateral (brochures, line cards, flyers, trade show displays, case studies, etc.), planning and scheduling email/direct mail campaigns email and social media campaigns, coordinating tradeshows and special events, performing market research, and facilitating/soliciting feedback from customers. This role also assists in outbound marketing campaigns including PPC, direct mail, and traditional advertising. Experience with lead management or CRM software is preferred.

• Contribute to and create email marketing campaigns
• Review, maintain and update marketing collateral, including line cards, brochures, business cards, direct mail pieces, letters, postcards, lead capture forms, and presentations using various design software
• Assist with media buying and advertising PPC advertising, identify new advertising opportunities, monitor current campaigns and identify new opportunities
• Coordinate trade shows, internal events, and community outreach events in the production of signage, trade show displays, and marketing collateral. Coordinate the production of signage, displays, and marketing materials to ensure successful trade shows, career fairs, community outreach, and events. Assist with pre- and post-event marketing activities
• Create content for our websites and social media (product pages, landing pages, ads, etc.)
• Implement Customer Satisfaction survey tools and output, manage our Customer Satisfaction Program
• Support Carotek's CRM with procedures and work instructions by following established processes and supporting their continual improvement
• Assist our sales team with creative ways that Marketing can help drive sales
• Participate in the preparation and facilitation of the Marketing meetings
• Assist with administrative marketing tasks including database and prospect list management CRM system, prospect list, and lead management
• Perform other similar or related duties as assigned or instructed

Equal Opportunity Employer, including disability and protected veteran status. If you are an individual with a disability and require an accommodation to complete the application process, please contact [e-mail] to request reasonable accommodation. Only requests for accommodation in the application process will be returned from this email address. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí).

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.