B2B Marketing Campaign Specialist II

Yokogawa Electric Corporation

Newnan, Northern (GA, KY)

Hybrid

USD 65,000 - 90,000

Full time

9 days ago

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Job summary

Yokogawa Electric Corporation in Newnan, GA is seeking a Marketing Specialist II to lead integrated campaigns for industrial automation products and technologies. You will translate campaign objectives into multi-channel programs, develop content, and ensure consistent messaging across touchpoints.

This role requires strong project management, collaboration with Marketing, Sales and Product teams, and proficiency with tools like Pardot, Salesforce, ON24, and Monday.com to drive demand and

Qualifications

Minimum 3+ years of B2B marketing experience.
Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
Experience executing integrated campaigns across multiple channels.

Responsibilities

Execute integrated marketing campaigns for Yokogawa Industrial Automation products, systems, software and technologies.
Translate campaign objectives into detailed activities, timelines and deliverables.
Coordinate content, assets and localization for North American market.
Support lead generation and pipeline growth through multi-channel campaigns.
Collaborate with Marketing, Product, Sales and external vendors.

Skills

Campaign management

Project management

Cross-functional collaboration

Written & verbal communication

Content adaptation

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Pardot

Salesforce

ON24

Monday.com

Agorapulse

Job description

This role requires strong project management, collaboration with Marketing, Sales and Product teams, and proficiency with tools like Pardot, Salesforce, ON24, and Monday.com to drive demand and

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