B2B Marketing Automation Specialist

Renishaw; West Dundee (IL); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

401K with company match

Life insurance

Short- and long-term disability

Paid vacation

Job summary

Renishaw is seeking a Digital Marketing Specialist at our Americas HQ in West Dundee, IL. The role focuses on marketing automation (Marketo) within a B2B environment, supporting buyer journeys and multi-channel campaigns across the marketing team.

You will work closely with stakeholders, manage marketing data, and help maintain the Martech stack while producing compelling materials and literature.

Qualifications

• Marketing degree preferred; or 4+ years of marketing experience in a similar role.
• Knowledge of CRM and MA systems within a B2B company.
• Manufacturing environment preferred.
• Strong listening, communications, and networking skills to enable collaboration with stakeholders at all levels.
• Basic knowledge of web design including HTML, ideally JavaScript and databases (SQL) JSON and working with APIs.
• Strong analytical skills and data-driven thinking.
• Understanding of data privacy regulations.

Responsibilities

• Support the marketing operations side of marketing automation management and development.
• Design, create, and implement content, processes, and automation to support the buyer journey.
• Support divisional & regional marketing teams to achieve goals from U.S. marketing programs.
• Measure and report on the effectiveness of marketing programs and channels.
• Develop persona-focused multi-channel campaigns with colleagues across marketing.

Skills

CRM systems

Marketing automation

Analytics

Web design basics

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

MS Office

Job description

Renishaw is seeking a Digital Marketing Specialist at our Americas HQ in West Dundee, IL. The role focuses on marketing automation (Marketo) within a B2B environment, supporting buyer journeys and multi-channel campaigns across the marketing team.

You will work closely with stakeholders, manage marketing data, and help maintain the Martech stack while producing compelling materials and literature.