B2B Marketing Automation & HTML Specialist

Walgreens; Chicago (IL); On-site; USD 65,000 - 114,000; Full time

Job summary

Walgreens is seeking a marketing automation specialist to support B2B initiatives, including Pardot program development, lead scoring, and template creation. You will collaborate with internal teams and agencies to ensure compliant, on-brand communications.

You may perform light design tasks and contribute to HTML builds for landing pages, emails, and templates while maintaining training materials and documentation. Travel up to 10% may be required during short-term engagements.

Qualifications

• Bachelors or 3+ years of experience in marketing, eCommerce, analytics, or operations.
• Experience prioritizing and tracking multiple projects against deadlines.
• Willing to travel up to 10% of the time (in-state or out-of-state).

Responsibilities

• Support B2B marketing automation programs to drive lead generation and engagement.
• Assist Pardot users; build programs, lead scoring routing, data flows, and templates.
• Complete Pardot requests with the B2B marketing team and external agencies.
• QA tasks to ensure brand standards and error-free communications.
• Assist HTML builds for landing pages, emails, and templates.
• Develop training and support documentation.
• Collaborate cross-functionally to implement solutions.
• Troubleshoot issues and escalate when needed.
• Support B2B web and social calendars and ticket workflow changes.
• Assist Salesforce integration including marketing influence dashboards.
• Perform light design tasks (email banners, LinkedIn images).
• Communicate updates to stakeholders and gather necessary information.

Skills

Marketing automation

Lead scoring

QA testing

HTML design

Training docs

Education

Bachelor's degree OR High school/GED with 3+ years experience

Tools

Pardot

Salesforce

HTML

Photoshop

InDesign

Microsoft Teams

Power Automate

Job description

Walgreens is seeking a marketing automation specialist to support B2B initiatives, including Pardot program development, lead scoring, and template creation. You will collaborate with internal teams and agencies to ensure compliant, on-brand communications.

You may perform light design tasks and contribute to HTML builds for landing pages, emails, and templates while maintaining training materials and documentation. Travel up to 10% may be required during short-term engagements.