B2B Marketing Analytics Specialist (Contract)

VARTEQ, Inc.; United States; Remote; USD 83,000 - 124,000; Full time

Job summary

VARTEQ, Inc. is seeking a B2B Marketing Analyst (Contractor) to evaluate marketing performance across campaigns, channels, funnel stages, and revenue outcomes. You will collaborate with Marketing, Sales, RevOps, and BI teams to build reliable reporting and turn complex data into clear recommendations.

The role focuses on dashboards, KPI definitions, attribution tracking, and executive-ready insights, with a strong emphasis on data quality and cross-functional alignment.

Qualifications

• 5+ years of experience in marketing analytics, business analytics, revenue operations, or digital marketing analytics.

Responsibilities

• Analyze marketing, sales, pipeline, and customer data
• Measure campaign effectiveness, funnel conversion, account engagement, and marketing ROI
• Build and maintain dashboards and recurring performance reports
• Track lead quality, pipeline contribution, marketing-influenced revenue, and lifecycle performance
• Identify trends, reporting gaps, and campaign optimization opportunities
• Translate data into clear recommendations for marketing and business leaders
• Validate tracking, attribution, UTM parameters, and data flows across platforms
• Maintain KPI definitions, reporting documentation, and measurement standards
• Investigate data discrepancies and coordinate their resolution with Marketing Operations, Sales Operations, RevOps, and BI
• Support campaign testing and performance reviews
• Prepare executive-ready reports, presentations, and performance summaries

Skills

Marketing analytics

Salesforce CRM

Data visualization

Excel

B2B campaigns

Attribution tracking

Stakeholder collaboration

UTM tracking

English proficiency

Tools

Salesforce Sales Cloud

GA4

Looker Studio

Power BI

Datorama / SFMC Intelligence

Google BigQuery

Job description

VARTEQ, Inc. is seeking a B2B Marketing Analyst (Contractor) to evaluate marketing performance across campaigns, channels, funnel stages, and revenue outcomes. You will collaborate with Marketing, Sales, RevOps, and BI teams to build reliable reporting and turn complex data into clear recommendations.

The role focuses on dashboards, KPI definitions, attribution tracking, and executive-ready insights, with a strong emphasis on data quality and cross-functional alignment.