Senior Marketing Insights Lead — Data-Driven Growth

United States Digital Space LLC; Oakland (CA); Hybrid; USD 151,000 - 188,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

RSU stock

Professional development

Team events

Cell phone stipend

Mental health support

Job summary

dbt Labs seeks a Senior Marketing Insights Analyst to bridge B2B marketing strategy and performance analytics. You’ll dig into what drives pipeline, optimize spend, and influence future budgets with data-led insights.

In this high-visibility role, you’ll bring structure to ambiguity, challenge assumptions, and move fast with rigor while partnering across analytics, finance, and GTM strategy. Hybrid Oakland-based work is expected.

Qualifications

• 5–8 years of experience in marketing analytics, GTM analytics, or BI in B2B SaaS.
• Strong SQL skills and experience with Looker or similar BI tools.
• Ability to structure ambiguous problems and present data-driven recommendations.

Responsibilities

• Own insights and executive reporting; partner with leadership on narrative.
• Diagnose pipeline trends and surface recommendations from analyses.
• Support planning and budgeting with data-driven channel mix insights.
• Build scalable reporting with Marketing Ops, data engineering, and GTM teams.
• Create dashboards and KPI scorecards for quick self-service.

Skills

Marketing analytics

GTM analytics

SQL

Looker

Salesforce

Marketo

Communication

Analytical thinking

Presentation

Tools

Looker

Salesforce

Marketo

Job description

dbt Labs seeks a Senior Marketing Insights Analyst to bridge B2B marketing strategy and performance analytics. You’ll dig into what drives pipeline, optimize spend, and influence future budgets with data-led insights.

In this high-visibility role, you’ll bring structure to ambiguity, challenge assumptions, and move fast with rigor while partnering across analytics, finance, and GTM strategy. Hybrid Oakland-based work is expected.