B2B Growth Analytics Specialist

Ektello; New York (NY); On-site; USD 200,579,000 - 217,771,000; Full time

Job summary

Ektello is seeking a data-driven B2B Marketing Analytics Contractor for an onsite role in New York City. You will own performance tracking, cohort analyses, and KPI frameworks to guide acquisition, lifecycle, and revenue strategies.

The role emphasizes fast insight cycles and actionable decision support across multi-channel campaigns. The ideal candidate will have 8+ years in marketing analytics, with hands-on experience in CRM, attribution, and dashboarding tools.

Qualifications

• 8+ years in marketing analytics or related roles.

Responsibilities

• Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
• Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.
• Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
• Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.
• Own KPI frameworks for acquisition, lifecycle, and funnel performance.
• Build and maintain clear funnel views (lead MQL SQL opportunity revenue).
• Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.
• Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.

Skills

Marketing analytics

Growth analytics

Revenue operations

Tools

Salesforce CRM

Pardot

Adobe Analytics

Google Analytics

Looker

Snowflake

Tableau

Attribution platforms

Job description

Ektello is seeking a data-driven B2B Marketing Analytics Contractor for an onsite role in New York City. You will own performance tracking, cohort analyses, and KPI frameworks to guide acquisition, lifecycle, and revenue strategies.

The role emphasizes fast insight cycles and actionable decision support across multi-channel campaigns. The ideal candidate will have 8+ years in marketing analytics, with hands-on experience in CRM, attribution, and dashboarding tools.