B2B Market Intelligence & Strategy Lead

Synergis; Sturbridge (MA); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Commuter benefits

Job summary

Synergis is seeking a Manager, Strategic Market Analysis to lead B2B market sizing, forecasting, segmentation and competitive assessments. You will monitor industry trends, gather insights from customers and partners, and craft executive-ready reports and strategic presentations for senior leadership.

The role requires 5–8 years in market intelligence or related fields, a related degree (MBA preferred), and expertise with Excel, Power BI, Tableau, and CRM platforms.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field; MBA preferred.
• 5–8 years of experience in market intelligence, market research, competitive analysis, strategy, or business insights.
• Experience in optical fiber, connectivity, communications, networking, data center, or related technology industries preferred.
• Strong analytical, presentation, and stakeholder management skills.
• Experience with market research databases, BI tools, Excel, Power BI, Tableau, and CRM platforms.

Responsibilities

• Lead B2B market sizing, forecasting, segmentation, and competitive assessments.
• Monitor B2B industry trends, customer requirements, competitor activities, technology developments, and emerging market opportunities.
• Lead generation of executive-ready reports, dashboards, newsletters, and strategic presentations.
• Conduct primary and secondary research for B2B competition.
• Support product positioning, go-to-market planning, pricing discussions, and growth initiatives.
• Participate in industry conferences, trade shows, webinars, and customer engagements to gather market and competitive intelligence.
• Build and maintain market models, competitive profiles, and strategic databases.
• Present findings and recommendations to senior leadership and cross-functional stakeholders.
• Manage junior analysts and drive continuous improvement of intelligence processes.

Skills

Market research

Analytical skills

Presentation skills

Stakeholder management

Global mindset

Education

Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field

MBA preferred

Tools

Excel

Power BI

Tableau

CRM platforms

Job description

Synergis is seeking a Manager, Strategic Market Analysis to lead B2B market sizing, forecasting, segmentation and competitive assessments. You will monitor industry trends, gather insights from customers and partners, and craft executive-ready reports and strategic presentations for senior leadership.

The role requires 5–8 years in market intelligence or related fields, a related degree (MBA preferred), and expertise with Excel, Power BI, Tableau, and CRM platforms.