Strategic Marketing Analyst

Synergis; Sturbridge (MA); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Commuter benefits

Job summary

Synergis is seeking a Manager, Strategic Market Analysis to lead B2B market sizing, forecasting, segmentation and competitive assessments. You will monitor industry trends, gather insights from customers and partners, and craft executive-ready reports and strategic presentations for senior leadership.

The role requires 5–8 years in market intelligence or related fields, a related degree (MBA preferred), and expertise with Excel, Power BI, Tableau, and CRM platforms.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field; MBA preferred.
• 5–8 years of experience in market intelligence, market research, competitive analysis, strategy, or business insights.
• Experience in optical fiber, connectivity, communications, networking, data center, or related technology industries preferred.
• Strong analytical, presentation, and stakeholder management skills.
• Experience with market research databases, BI tools, Excel, Power BI, Tableau, and CRM platforms.

Responsibilities

• Lead B2B market sizing, forecasting, segmentation, and competitive assessments.
• Monitor B2B industry trends, customer requirements, competitor activities, technology developments, and emerging market opportunities.
• Lead generation of executive-ready reports, dashboards, newsletters, and strategic presentations.
• Conduct primary and secondary research for B2B competition.
• Support product positioning, go-to-market planning, pricing discussions, and growth initiatives.
• Participate in industry conferences, trade shows, webinars, and customer engagements to gather market and competitive intelligence.
• Build and maintain market models, competitive profiles, and strategic databases.
• Present findings and recommendations to senior leadership and cross-functional stakeholders.
• Manage junior analysts and drive continuous improvement of intelligence processes.

Skills

Market research

Analytical skills

Presentation skills

Stakeholder management

Global mindset

Education

Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field

MBA preferred

Tools

Excel

Power BI

Tableau

CRM platforms

Job description

TITLE: Manager, Strategic Market Analysis

LOCATION: Norcross GA; Avon CT, Sommerset NJ, or Sturbridge, MA

Responsibilities:

• Lead B2B market sizing, forecasting, segmentation, and competitive assessments.
• Monitor B2B industry trends, customer requirements, competitor activities, technology developments, and emerging market opportunities.
• Lead generation of executive-ready reports, dashboards, newsletters, and strategic presentations.
• Conduct primary and secondary research, including customer, partner, and industry analysis for B2B Competition.
• Support product positioning, go-to-market planning, pricing discussions, and growth initiatives.
• Participate in industry conferences, trade shows, webinars, and customer engagements to gather market and competitive intelligence.
• Build and maintain market models, competitive profiles, and strategic databases.
• Present findings and recommendations to senior leadership and cross-functional stakeholders.
• Manage junior analysts and drive continuous improvement of intelligence processes.

Requirements:

• Bachelor’s degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field; MBA preferred.
• 5–8 years of experience in market intelligence, market research, competitive analysis, strategy, or business insights.
• Experience in optical fiber, connectivity, communications, networking, data center, or related technology industries preferred.
• Strong analytical, presentation, and stakeholder management skills.
• Experience with market research databases, BI tools, Excel, Power BI, Tableau, and CRM platforms.
• Familiarity with application of strategic framework preferred.
• Global minded and thrive to work in diverse cross-functional teams.

Preferred Experience:

• Experience in optical fiber, connectivity, communications, networking, data center, or related technology industries.
• Familiarity with application of strategic framework.
• Global minded and thrive to work in diverse cross-functional teams.

The compensation range for this position is $135,000.00 to $150,000.00 (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k, and commuter benefits. Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital, and creative professionals. Learn more about Synergis at www.synergishr.com.