B2B Lead Generation Outreach Specialist

Socket.dev

Richmond (VA)

On-site

USD 55,000 - 65,000

Full time

6 days ago

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Job summary

The Virginia Economic Development Partnership (VEDP) is seeking a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. This position will implement a lead generation strategy to meet the team’s performance metrics and concentrate on specific industries to build related competencies.

Responsibilities include executing outreach campaigns, setting up high-quality appointments, and maintaining data accuracy across campaigns.

Qualifications

1+ year of experience in a business setting.
Experience in economic development environment is a plus.
Hybrid position based in Richmond, Virginia.
U.S. work authorization required; no sponsorship provided.

Responsibilities

Execute outreach campaigns targeting business development prospects to generate qualified meetings aligned with sector priorities.
Support mission by providing accurate information about Virginia business assets and VEDP’s services.
Use appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers.
Utilize digital applications, telemarketing, and email to conduct outreach campaigns.
Support direct marketing with data verification and updating of company and client data.
Maintain accurate call campaign records and documentation.
Maintain outreach activity levels and appointment quality to support pipeline and goals.