LEAD GENERATION OUTREACH SPECIALIST

Clay Today; Richmond (VA); Hybrid; USD 55,000 - 65,000; Full time

Job summary

Virginia Economic Development Partnership (VEDP) in Richmond, Virginia is seeking a Lead Generation Outreach Specialist to implement a targeted outreach strategy. The role emphasizes industry alignment, relationship-building, and meeting performance metrics within a hybrid office setting.

The successful candidate will conduct outreach campaigns, qualify prospects, and schedule high-quality appointments for Lead Generation Business Managers, using Salesforce, LinkedIn Navigator, and other tools

Qualifications

• 1+ year of experience in a business setting.
• Experience in economic development is a plus.

Responsibilities

• Execute outreach campaigns to generate qualified meetings.
• Provide accurate information about Virginia business assets and VEDP’s services.
• Set up high-quality appointments for Lead Generation Business Managers.
• Utilize digital applications, telemarketing, and email techniques for outreach.
• Verify and update all company and client data in records.
• Maintain records for all call campaigns.
• Maintain outreach activity levels to support pipeline and performance goals.

Skills

Salesforce

LinkedIn Navigator

HubSpot

ZoomInfo

CB Insights

AlphaSense

Detail oriented

Communication

Teamwork

Problem solving

Microsoft Office

Job description

LEAD GENERATION OUTREACH SPECIALIST

Richmond, Virginia

The Virginia Economic Development Partnership (VEDP) is seeking a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. This position will be responsible for implementing a lead generation strategy that successfully generates results to meet the VEDP Lead Generation Teams’ performance metrics. The Lead Generation Outreach Specialist will be aligned along industry lines, enabling them to concentrate on specific industries and build industry-related competencies.

Responsibilities

• Execute outreach campaigns targeting business development prospects to generate qualified meetings aligned with VEDP’s sector priorities
• Support VEDP’s mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDP’s services
• Employ appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers
• Utilize digital applications, telemarketing, and email techniques to conduct outreach campaigns
• Support direct marketing program with data verification and accurately updating all company and client data
• Maintain accurate records and documentation for all call campaigns
• Maintain consistent outreach activity levels, performance standards, and appointment quality that support pipeline and performance goals

Skills

• Experience using lead generation marketing applications such as Salesforce, LinkedIn Sales Navigator, HubSpot, ZoomInfo, CB Insights, and Alpha Sense is preferred
• Highly detail oriented and ability to multi-task
• Excellent communication and customer service skills
• Ability to work, lead, and generate results and outcomes in time-sensitive situations
• Ability to work constructively and effectively in a team environment by making positive contributions to the team’s operations, functions, and working relationships
• Demonstrated problem solving capabilities in a business environment
• Proficiency in Microsoft Office

Experience

• At least 1 year of experience in a business setting
• Experience working in an economic development environment is a plus

This is a hybrid position based in VEDP’s office in Richmond, Virginia.

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

Salary range: $55,000-$65,000. Application deadline: October 9, 2026. A valid driver’s license is required.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or [e-mail]. TDD 1-800-828-1120.