B2B Growth Marketing Manager

Janitza North America; Ashburn (VA); On-site; USD 105,000 - 120,000; Full time

Job summary

Janitza North America is seeking a Marketing Manager to lead strategic marketing initiatives across growth markets in the US. You will craft market-focused messaging, execute targeted campaigns, gather customer insights, and strengthen Janitza's brand presence.

You will collaborate with Sales, Product Management, and partners to translate technical concepts into business value, build personas, and measure impact across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4-6 years of B2B marketing experience.
• Proven experience owning or leading marketing campaigns from strategy through execution and measurement.
• Experience developing messaging, positioning, and content for technical or complex products and solutions.
• Strong project management skills with the ability to manage multiple priorities.
• Exceptional written and verbal communication skills.
• Demonstrated ability to translate customer insights into actionable marketing programs.
• Strong attention to detail and commitment to producing high-quality, error-free work.
• Ability to travel up to 25%.

Responsibilities

• Lead marketing strategy for key growth markets and customer segments.
• Develop market and persona-specific messaging that clearly communicates value.
• Conduct customer, competitor, and market research to identify opportunities.
• Build and maintain target persona profiles with challenges and buying motivations.
• Gather Voice of Customer insights through interviews, site visits, and events.
• Develop and execute integrated marketing campaigns.
• Define objectives, messaging, content requirements, audiences, channels, and metrics.
• Manage campaigns across digital, content, social media, events, and partner programs.
• Measure campaign performance and optimize future initiatives.

Skills

B2B marketing experience

Campaign management

Messaging for technical products

Project management

Written and verbal communication

Translate customer insights

Attention to detail

Travel up to 25%

Education

Bachelor's degree (Marketing, Business, Communications)

Tools

Salesforce

Marketing analytics

Job description

Janitza North America is seeking a Marketing Manager to lead strategic marketing initiatives across growth markets in the US. You will craft market-focused messaging, execute targeted campaigns, gather customer insights, and strengthen Janitza's brand presence.

You will collaborate with Sales, Product Management, and partners to translate technical concepts into business value, build personas, and measure impact across channels.