B2B Growth Marketing Lead — Demand Gen & Events

Greenlight; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

A leading family fintech company is seeking a Senior B2B Marketing Specialist in Atlanta to drive demand generation and client acquisition. You will collaborate with sales teams, manage industry events, and create impactful content. The ideal candidate has 3–6 years of marketing experience in B2B settings, ideally within SaaS. Join a mission-driven team dedicated to financial literacy for families.

Qualifications

• 3–6 years of experience in B2B demand generation.
• Experience with planning and executing industry tradeshows.
• Familiarity with B2B SaaS, preferably in financial services.
• Ability to work in a fast-paced environment focused on growth.

Responsibilities

• Execute impactful B2B demand generation marketing programs.
• Partner with Sales and Client Success teams to build pipeline.
• Coordinate PR and content distribution efforts.
• Create case studies for outreach.

Skills

B2B demand generation experience

Creativity

Communication skills

Analytical skills

Experience with AI tools

HubSpot expertise

Tools

HubSpot

Job description

A leading family fintech company is seeking a Senior B2B Marketing Specialist in Atlanta to drive demand generation and client acquisition. You will collaborate with sales teams, manage industry events, and create impactful content. The ideal candidate has 3–6 years of marketing experience in B2B settings, ideally within SaaS. Join a mission-driven team dedicated to financial literacy for families.