B2B Digital Strategist | ABM & Growth

Automatic Data Processing, Inc.; North Sioux City (SD); Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

Sterling Computers Corporation in North Sioux City, SD, is seeking a Digital Strategist to lead digital marketing programs that drive pipeline growth. The role focuses on building multi-channel campaigns, integrating with sales and partners, and leveraging ABM to target federal, SLED, and enterprise accounts.

The ideal candidate brings data-driven creativity, experience with marketing automation, and expertise in SEO and paid social to optimize performance across channels and platforms.

Responsabilités

• Develop and execute integrated digital marketing strategies aligned to revenue and pipeline goals
• Build and manage multi-channel campaigns across SEO, paid media, email, and ABM
• Support go-to-market efforts for key solutions (AI, private wireless, cybersecurity, infrastructure modernization)
• Align campaigns with key technology partners to support co-marketing initiatives
• Develop buyer personas across federal, SLED, and enterprise audiences
• Build and manage target account lists for ABM campaigns
• Map customer journeys and identify key engagement points across the funnel
• Develop and support SEO strategy including keyword research and optimization
• Plan and execute paid campaigns across LinkedIn and Facebook
• Manage budget allocation, targeting strategy, and creative testing
• Build and manage email campaigns and nurture journeys
• Develop segmentation and personalization strategies
• Implement lead scoring and lifecycle management
• Support CRM strategy within Salesforce
• Ensure clean data flow between platforms
• Build reporting dashboards for performance tracking
• Develop and execute ABM campaigns targeting high-value accounts
• Coordinate personalized marketing efforts across channels
• Track and analyze campaign performance
• Develop reporting on pipeline contribution and ROI

Description du poste

Sterling Computers Corporation in North Sioux City, SD, is seeking a Digital Strategist to lead digital marketing programs that drive pipeline growth. The role focuses on building multi-channel campaigns, integrating with sales and partners, and leveraging ABM to target federal, SLED, and enterprise accounts.

The ideal candidate brings data-driven creativity, experience with marketing automation, and expertise in SEO and paid social to optimize performance across channels and platforms.