B2B Digital Media Strategy Lead

Intercontinental Exchange; City of Niagara Falls (NY); Vor Ort; USD 120.000 - 140.000; Vollzeit

Benefits dieser Stelle

Healthcare coverage

401(k) plan

Life insurance

Time off & leave

Zusammenfassung

Intercontinental Exchange in the United States seeks a Manager of Digital Media Strategy to own paid media planning, execution, and performance across search, social, and programmatic channels. You will partner with stakeholders to drive pipeline growth and brand visibility while translating data into actionable recommendations.

Based in New York, Atlanta, or Jacksonville, you will manage vendors, dashboards, budgets, and cross-functional projects in a lean team, delivering timely insights and

Qualifikationen

• Bachelor's degree in marketing, communications, or a related field preferred.
• 3+ years of experience in digital media strategy and execution, ideally in a B2B environment.
• Hands-on experience proactively managing paid media campaigns.
• Proficiency in campaign management platforms and analytics tools (e.g., Google Ads, LinkedIn Campaign Manager, Google Analytics) preferred.
• Strong understanding of marketing technology and campaign operations fundamentals including lead capture and CRM workflows.

Aufgaben

• Plan and execute paid media campaigns across paid search, paid social (LinkedIn, Reddit), and a high volume of display, text, video and programmatic channels.
• Manage campaign operations including trafficking, tagging, budget pacing, optimization and performance tracking and communication to stakeholders.
• Serve as the day-to-day point of contact for media vendors and internal stakeholders.
• Maintain campaign dashboards and contribute to monthly and quarterly performance reporting.
• Manage relationships with a high volume of media vendors simultaneously, ensuring tactical execution consistently aligns with business priorities, stakeholder goals, and campaign KPIs.
• Manage multiple projects simultaneously with clear timelines, structured communication, and strong attention to detail.
• Proactively research and recommend new tactics, channels, tools and media opportunities to drive impact and keep programs ahead of market trends.

Kenntnisse

Digital media strategy

Campaign management

Analytics tools

B2B marketing

Stakeholder management

Ausbildung

Bachelor's degree in marketing or related field

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Jobbeschreibung

Intercontinental Exchange in the United States seeks a Manager of Digital Media Strategy to own paid media planning, execution, and performance across search, social, and programmatic channels. You will partner with stakeholders to drive pipeline growth and brand visibility while translating data into actionable recommendations.

Based in New York, Atlanta, or Jacksonville, you will manage vendors, dashboards, budgets, and cross-functional projects in a lean team, delivering timely insights and