B2B Digital Marketing Specialist: Multi-Channel Growth

ISI; Reston (VA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ISI is seeking a Digital Marketing Specialist to drive multi-channel demand generation, including strategic email marketing, inbound marketing, and paid media. You will nurture leads through the funnel, optimize campaigns, and develop fluency in the DIB security/compliance space to ground campaigns in the target market.

Responsibilities include building campaigns in HubSpot, crafting copy for emails and landing pages, and staying ahead with AI tools to improve efficiency and creativity.

Qualifications

• 3+ years of experience executing B2B marketing campaigns.
• Strong copywriting skills across emails, landing pages, and assets.
• Experience with multi-channel marketing and demand generation.
• Attention to detail with multiple projects and deadlines.
• Data-driven with ability to analyze funnel performance and make recommendations.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns.
• Build and send email campaigns and nurture sequences in HubSpot.
• Write marketing copy for emails, landing pages, and assets in ISI voice.
• Generate campaign ideas and novel angles to improve results.
• Stay updated on AI tools to improve efficiency and creativity.
• Monitor funnel performance and report insights.
• Support HubSpot administration and contact list management.
• Contribute to webinars, landing pages, and SEO/AEO content.

Skills

Campaign execution

Copywriting

Multi-channel marketing

Project management

Data analysis

Campaign ideation

UX/wireframe mindset

Education

Bachelor’s degree in marketing/communications

Tools

HubSpot Marketing Hub

Marketing analytics tools

Job description

ISI is seeking a Digital Marketing Specialist to drive multi-channel demand generation, including strategic email marketing, inbound marketing, and paid media. You will nurture leads through the funnel, optimize campaigns, and develop fluency in the DIB security/compliance space to ground campaigns in the target market.

Responsibilities include building campaigns in HubSpot, crafting copy for emails and landing pages, and staying ahead with AI tools to improve efficiency and creativity.