B2B Digital Advertising Specialist Freelance

KNB Communications, LLC; Stamford (CT); On-site; USD 55,000 - 110,000; Part time

Benefits offered by this job

Fully remote

Flexible hours

Job summary

Sōvyn is seeking a freelance B2B Digital Advertising Specialist to own paid search and paid social strategy for healthcare and life sciences clients. This remote, ongoing role involves managing campaigns, conversion tracking, and reporting with strategic client-facing input.

Ideal candidates have 5+ years of PPC/media buying experience, GA4/GTM expertise, and a proven ability to drive high-quality leads in a growing agency setting.

Qualifications

• 5+ years of PPC management and media buying experience.
• Google Ads certification; social platform certifications a plus.
• Experience with B2B campaigns for niche audiences in healthcare or life sciences.

Responsibilities

• Plan and execute paid search and paid social campaigns for clients.
• Set up conversion tracking with GA4 and GTM.
• Monitor budgets and report performance with strategic recommendations.
• Collaborate with internal team and present results.

Skills

PPC management

Media buying

Strategy development

GA4 tracking

GTM setup

Client communication

Education

Google Ads Certification

Tools

Google Ads

GA4

Google Tag Manager

Job description

B2B Digital Advertising Specialist (Freelance)

Sōvyn is an award-winning marketing and communications agency focused on healthcare and life sciences. We run marketing and PR programs for leading healthtech and life sciences companies globally, and we're looking for a freelance PPC/paid media specialist to drive qualified lead generation for our clients.

About the role

This is a freelance, ongoing engagement, 30-40 hours per month, fully remote. You'll own paid search and paid social strategy and execution for a portfolio of B2B healthcare and life sciences clients, with a focus on quality pipeline over vanity metrics. You'll work directly with our internal marketing team and have real input into strategy, not just execution.

What you'll do

• Manage and execute paid search on Google Ads and Bing, including Performance Max and AI Max
• Build and manage paid social campaigns across Meta, LinkedIn, X, Pinterest, and similar platforms
• Set up and maintain conversion tracking in GA4 and Google Tag Manager
• Conduct keyword, competitor, trend, and audience research to refine targeting
• Own budget management and optimization, with regular performance reporting and strategic recommendations to the Sōvyn team

What you bring

• 5+ years of PPC campaign management and media buying/strategy experience
• Google Ads certification (social platform certifications a plus)
• Deep experience with B2B campaigns targeting niche, specific audiences — quality over volume
• Strong GA4, GTM, and attribution tracking expertise
• SaaS or healthcare/life sciences experience strongly preferred
• Excellent written and verbal communication; comfortable presenting results and recommendations directly to clients or internal teams
• Highly organized, deadline-driven, and able to move fast in a growing agency environment