B2B Demand Gen Strategist

Pogo Technologies, Inc.; United States; Remote; USD 85,000 - 135,000; Full time

Job summary

Pogo Technologies, Inc. is seeking a Demand Gen Marketer to own B2B paid acquisition across digital, out-of-home, and unconventional channels. You will target a narrow, high-value audience and optimize CAC, ROAS, and pipeline contribution with rigorous data analysis.

You'll collaborate with marketing, sales, and design on landing pages and creative, test new channels, and scale what works while maintaining ownership of budget and performance.

Qualifications

• 3–6 years of B2B paid acquisition experience at a SaaS company.
• Experience running multiple paid channels (LinkedIn, Meta, and others).
• Ability to back spend decisions with data: CAC, ROAS, pipeline contribution.
• Prior experience in a fast-growing organization with ownership.
• Bonus: experience with AI marketing tools; out-of-home or direct mail; data/insights buyers.

Responsibilities

• Own B2B paid acquisition across digital and offline channels.
• Develop geo-targeted and account-level campaigns.
• Collaborate on landing pages, ad creative, and full-funnel optimization.
• Apply rigorous measurement and attribution to spend decisions.
• Test, iterate, and scale channels based on performance.
• Partner with marketing, sales, and design teams.

Job description

Pogo Technologies, Inc. is seeking a Demand Gen Marketer to own B2B paid acquisition across digital, out-of-home, and unconventional channels. You will target a narrow, high-value audience and optimize CAC, ROAS, and pipeline contribution with rigorous data analysis.

You'll collaborate with marketing, sales, and design on landing pages and creative, test new channels, and scale what works while maintaining ownership of budget and performance.