B2B Demand Gen Manager - Remote & AI-Driven Growth

Incredible Health; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Incredible Health is seeking a hands-on B2B Marketing Manager to own lead generation across its employer marketplace products: Marketplace, Lyn, and Gale. Reporting to the Head of Marketing, you will run multi-channel campaigns, manage events, webinars, and ABM, and drive qualified pipeline.

You'll pair sharp execution with an analytics mindset, optimize funnel with HubSpot and Salesforce, and collaborate with Sales, Client Success, and Design. This is a 100% remote role open to many US states.

Qualifications

• 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup.
• Proven, hands-on record of building campaigns that drive measurable pipeline and revenue.
• Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google.
• Proficient in event-driven marketing: webinars, conferences, trade shows, and speaking engagements.
• Demonstrated AI fluency, with sound judgment about when and how to use it in B2B marketing.
• SEO and GEO fundamentals: build a keyword strategy, brief content, and interpret organic performance.
• Strong analytical skills, including funnel optimization and channel ROI.

Responsibilities

• Own and execute a multi-channel lead generation strategy that drives qualified pipeline across Marketplace, Lyn, and Gale.
• Plan, build, and run demand generation campaigns across paid search and social, content, email, and ABM.
• Own the in person and digital event and tradeshow strategy end to end: event selection, budget, pre and post event campaigns, speaker preparation, and pipeline measurement.
• Own the employer-side keyword strategy: build it, brief content against it, and track organic performance.
• Own market positioning and messaging that differentiates our products against competitors and resonates with our buyers.
• Own funnel operations across HubSpot and Salesforce: lead scoring, routing, and nurture automation, with clean handoffs to Sales.
• Partner with Sales, Client Success, and Design on messaging and content for demand generation, nurture, and product marketing.
• Own reporting on marketing sourced and influenced pipeline, and optimize channels against ROI.

Skills

Lead generation

Campaign management

Analytics

AI fluency

SEO basics

Tools

Salesforce

HubSpot

Gong

LinkedIn

Google

Job description

Incredible Health is seeking a hands-on B2B Marketing Manager to own lead generation across its employer marketplace products: Marketplace, Lyn, and Gale. Reporting to the Head of Marketing, you will run multi-channel campaigns, manage events, webinars, and ABM, and drive qualified pipeline.

You'll pair sharp execution with an analytics mindset, optimize funnel with HubSpot and Salesforce, and collaborate with Sales, Client Success, and Design. This is a 100% remote role open to many US states.